Brent Leary is Co-founder and Partner of CRM Essentials LLC, a management consulting/advisory firm focused on implementing strategies and technologies affecting profitability through customer relationship management. He has over 15 years of IT and management consulting experience working on projects for Microsoft, Research In Motion, PricewaterhouseCoopers, BellSouth, Compaq, the IMF and World Bank. Leary received CRM Magazine’s 2004 Most Influential Leader Award along with his business partner Michael Thomas. He serves on the national board of the Customer Relationship Management Association as Vice President of Technology and as CRM subject matter expert for the Small Business Technology Task Force. His articles have been published in CRM Magazine and Direct Marketing News in addition to his regular business technology columns carried in The Atlanta Tribune and The Network Journal. Leary earned a bachelor's degree in Accounting from the University of Delaware and a MBA concentrating in MIS from Widener University. Check out his popular blog at www.brentleary.com.
Really Important Stuff
You can blame me for the choice of music for the show as I was a college disc jockey in the mid to late '80s. So you better get used to hearing a lot of old school hip-hop, house music, techno, a splash of reggae mixed in with a touch of grunge. Now the primary focus of the show is to help small businesses get a firm grasp on how technology can help them be more productive and profitable, but my personal goal with the show is to educate my co-host Michael Thomas on all the great underground music he missed out on. Believe me, I have my work cut out for me.
I also think it's important to make the show entertaining and fun. I can't even count the number of times I've been asked how can you make this stuff interesting. I'm a firm believer of good old fashioned self-deprecating humor....and so I totally encourage Michael to do as much of that as possible. And I will always give assistance when I see him in need. And we'll always find a way to pull a little humor out of each of our expert guests, so we won't just learn from them, but learn something about them. So expert guests BEWARE!
Finally, I'm a big fan of old movies, old shows, old books, old cartoons and old stuff in general. So anytime I can reference one of my "old" favorites in the show, I'll do it. And it will be in all kinds of forms - sound bites from Foghorn Leghorn, the funny noise from A Current Affair or a line from Police Squad could come from anywhere. You've been warned.....
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