Show :Social CRM, SaaS and Uncovering Words That Get You Noticed on the Web
Guests : Paul Greenberg, author of CRM at the Speed of Light
               Ken McGaffin, CMO of Wordtracker
               Siamak Taghaddos, CEO of GotVMail.com
Aired : Sunday December 9th, 2007

The December issue of CRM magazine's cover story is on what's coming up in 2008 with respect to CRM, social networking and SaaS.  The magazine's senior editor, Marshall Lager, wrote the feature and talks to a number of industry leaders who share the opinions on what 2008 has in store.  And the go-to guy for this piece is our buddy Paul Greenberg, author of CRM at the Speed of Light.  Paul gives us his take on what to look out for, the growing importance of social networking on crm, how software-as-a-service is growing stronger, and what vendors to look out for in the coming year.  He also talks about the huge mistake Facebook made with Beacon, and talks about the new social networking site for crm professionals, MyCRMCareer.com.  Plus we hear about a new podcast series Paul's putting together, and what role Brent plays in it. 

We also introduce a new monthly segment called Keyword Rich: Uncovering the words that get you noticed on the Web.  In this segment we're glad to have Ken McGaffin, chief marketing officer of Wordtracker, join us to talk about how you can find the best words and phrases to bring people to your website right when they're looking for help.  We get started with the basics with Ken explaining the importance of finding the right words to your success on the web, and how Oprah Winfrey can help you reach people searching for chocolate.

We also spend a few minutes with GotVMail ceo Siamak Taghaddos discussing how entrepreneurs can have a professional phone system with all the bells and whistles, without having to install and maintain a traditional PBX system. 

Paul Greenberg is an internationally renowned expert on CRM and one of CRM's most influential authors. His best-selling book, CRM at the Speed of Light: Essential Customer Strategies for the 21st Century, is now in eight languages and is used as a textbook in over 60 countries and universities across multiple continents. It is called "the number 1 CRM book" by SearchCRM.com. The Asian edition of CIO Magazine named it one of the 12 most important books an Asian CEO will ever read. It is called "the bible of the industry."

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Show :Human Search, Google and Web 3.0
Guest : Jason Calacanis, founder and ceo of Mahalo.com
Aired : Sunday October 14th, 2007

Robert Scoble of Scobleizer fame did a series of video blogs a while back that really drummed up a lot of attention on how SEO-resistant sites like Mahalo, TechMeme and Facebook were going to "kick Google's butt" in four years.  To find out why human powered search results will give Google and the other search engines a run for their money we went right to the source. Mahalo.com founder and ceo Jason Calacanis fills us in on how Mahalo is using humans to deliver higher quality search results and discusses why search engine optimization professionals aren't too happy with him.  Jason also talks about why his definition of Web 3.0 has stirred up controversy, and also shares his thoughts on why the economy may be on the downturn.

Plus check out Brent's rant on why DirecTV's VP Ellen Filipiak is committing another tragic case of Customer Relationship Mis-management, and Paul Greenberg's take on the situation.

Jason McCabe Calacanis is CEO and founder of Mahalo.  He also was CEO and co-founder of Weblogs Inc., a network of widely read blogs including Engadget – ranked # 1 by Technorati - Joystiq, Autoblog, and Blogging Baby. Founded in January of 2004, Weblogs, Inc. became a wholly owned subsidiary of AOL in November of 2005. Calacanis, who was appointed a senior vice president of AOL, maintains editorial supervision over Weblogs, Inc. In June of 2006, Calacanis and relaunched Netscape, the iconic browser owned by AOL and was named its general manager.

Prior to forming Weblogs Inc., Calacanis was CEO and founder of Rising Tide Studios, a media company that published print and online publications including the Silicon Alley Reporter, a must-read monthly that chronicled New York’s internet and new media industries. The company also produced of high-profile industry specific conferences in New York, Los Angeles and San Francisco. After the industry consolidated, the company’s flagship publication changed its focus and became Venture Reporter, which was purchased by Dow Jones.

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