Show : CRM: Where is it heading and where will it take your small business?
Guest : Ginger Conlon, Rob Bois, Marshall Lager and Steve King
Aired : Saturday July 28th, 2007

Small businesses are turning to customer relationship management (CRM) in growing numbers to help bolster customer acquisition and retention.  Companies like Salesforce.com, NetSuite and others have made CRM accessible to companies of all sizes.  And today these services are easier to use, offer tons of functionality and can provide competitive advantages if you use them effectively.  But it's hard to keep up with all the changes taking place.  And that's why we've assembled a trio of CRM experts to talk about the latest developments and what small businesses should be considering as they begin implementing crm strategies and technologies.  Our guests include 1to1 magazine's Ginger Conlon,  Rob Bois of AMR Research and CRM magazine's Marshall Lager.  They cover topics like what impact the iPhone will have on CRM, are we in the midst of CRM 2.0 and what does Microsoft's CRM Live mean to the industry and to small businesses. 

If that's not enough for you, we also talk with research affiliate Steve King of The Institute of the Future .  Steve is one of the authors of the Intuit Future of Small Business report series, and he fills us in on the finding of the second installment focused on technology trends that will impact small business over the next decade.


Ginger Conlon, editor-in-chief of 1to1 Media , is responsible for the direction and day-to-day editorial operations of 1to1 Magazine and its e-newsletters. Additionally, she serves as vice president of analyst relations for the CRM Association and as a board member of the New York chapter of the ASBPE.  Ms. Conlon is a 20-year industry veteran, having covered sales, marketing, and customer service strategies and technologies since starting her journalism career. Previously, she served as the editor-in-chief of CRM magazine. 



Rob Bois  works as a research director in AMR Research’s Market Services team with a specific focus on customer management. He is dedicated to the detailed study of business processes and software related to sales, service, and support functions. Rob is specifically responsible for researching, analyzing, and writing about channel management, sales tools, marketing automation and software-as-a-service .




Marshall Lager is CRM magazine's news editor. He assigns and edits daily news stories for destinationCRM.com and for the Insight section of the magazine. Marshall covers the sales and wireless technology news beats in addition to writing features and section articles for CRM magazine and its Web site. He also writes "Pint of View," the magazine's humor-in-CRM column.

Steve King's  work at the Institute for the Future (IFTF) is focused on helping clients gain insights from IFTF research and create action plans based on IFTF forecasts and analysis. Steve has over 20 years experience of technology industry and consulting experience.  Steve's current research area is focused on understanding how the Internet and social networks are changing the corporate marketing function.

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Show : Business 2.0's 50 Most Influential People in the Tech Biz
Guest : Erick Schonfeld, editor-at-large of Business 2.0 magazine
Aired : Saturday June 30th, 2007

Is Steve Job the most influential person in business technology? Where do the Google Guys rank? Does Bill Gates matter anymore? How about eBay's Meg Whitman? And is Arianna Huffington really more important than Salesforce.com CEO Marc Benioff?  Join us as we go over Business 2.0's 50 Most Influential People in business technology with Erick Schonfeld, Business 2.0's editor-at-large. Plus we get the lowdown on www.JumpUp.com, Intuit's social networking site for entrepreneurs, from JumpUp's marketing leader Kira Wampler.  Filling in for Michael Thomas in the co-host's chair this week is Lynn Do, president of Renovo Data. 

As editor-at-large, Erick Schonfeld contributes to the editorial development of Business 2.0 magazine, writes feature stories, and puts out the daily B2Day blog, from New York. He covers both major corporations-including Amazon, eBay, General Electric, Google, Microsoft, IBM, and Yahoo-and startups inventing new technologies.

Prior to Time Inc.'s acquisition of Business 2.0, Schonfeld was an editor-at-large for eCompany Now and a contributing editor for Fortune, where he wrote about technology and investing over a seven year period. In 1999, Schonfeld won the prize for best information-technology submission at London's Business Journalist of the Year Awards, and in 2001 he won the prize for best space submission at the Aerospace Journalist of the Year Awards in Paris.

He appears regularly on CNBC, CNN, and NY1, and is a frequent speaker at industry conferences. Schonfeld graduated magna cum laude from Cornell University in 1993.

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Show : Talking Tech with Stephen Wildstrom
Guest : Stephen Wildstrom, writer and editor of BusinessWeek's "Technology and You" column
Aired : Saturday June 23rd, 2007

From the iPhone, to Microsoft Surface to Web 2.0, and all things Google there are so many things going on in technology.  Lucky for us that Steve Windstrom from BusinessWeek allowed us to fire a whole bunch of questions at him to help us figure some of this out.  And if one guru weren't enough, our guest co-host this week is Paul Greenberg, author of the best selling book CRM at the Speed of Light and popular blog PGreenblog.  Paul fills in for Michael who's been dispatched on a secret assignment.   Brent and Paul talk about Web 2.0 and CRM being perfect partners, and how the CRM vendors haven't seemed to recognize that yet.

Stephen H. Wildstrom is writer and editor of BusinessWeek's personal technology column, "Technology & You," a position he assumed in April 1994. Mr. Wildstrom has done commentaries on high-tech issues for CNBC, Fox, PBS, and National Public Radio's Morning Edition. In addition, his column has been featured in segments on BusinessWeek TV and ABC's Business Now. He has served as a panelist at industry trade shows and conferences, including the Consumer Electronics Show and Mobile Insights, and as a judge at a number of industry competitions, including the Software Publishers Association's Codie Awards. Mr. Wildstrom had the honor of receiving two National Magazine Awards and a McGraw-Hill Achievement Award, and is a member of the Association for Computing Machinery.

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