Guest : John Warrillow, CEO of Warrillow and Company
Aired : Saturday June 9th, 2007
Today we talk with John Warrillow, ceo and founder of Warrillow and Company. The company created The Warrillow Subscriber Network -- an advisory service for 55 enterprise companies targeting the Small & Medium Business (SMB) segment which provides market research insight on the SMB market. We also get an expert take from AMI Partners' Laurie McCabe on what to make out of the "big" announcement on Salesforce.com and Google's new partnership, and what it means to small businesses. Filling in for Michael this week is Lynn Do, president of Renovo Data.
In addition to being the ceo of Warrillow and Company, John is the author of Drilling For Gold: How Corporations Can Successfully Market to Small Businesses. He is frequently quoted in media outlets like The Wall Street Journal and Business Week.
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