Guest : Rashmi Sinha, Co-founder and CEO of SlideShare.net
Aired : Saturday July 7th, 2007
Small businesses are constantly trying to figure out how to leverage the web to find new customers. But the bigger concern should be how to use the web to make it easier for prospects to find you as well as to improve your relationships with current customers. Most small business people don't feel they have time to participate in or master blogging, podcasting and other Web 2.0 activities, but one thing they do know how to do is put together Powerpoint presentations. Frequently referred to as the YouTube of slide presentations, SlideShare.net allows you to easily upload your slide presentations and make them accessible to anyone searching for the kind of content you've created. This week's guest, co-founder and ceo of SlideShare.net Rashmi Sinha, will help us figure out how you can begin using SlideShare.net to drive traffic and improve your presence on the web.
In addition to being a co-founder and ceo of SlideShare.net, Rashmi Sinha is the Founding Principal of Uzanto - a Mountain View based consulting company that focuses on web product strategy. At Uzanto, Rashmi focuses on Customer Research and Social Technologies such as Recommender Systems & Tagging. She uses a multi-method approach to understand how technology fits into the frabric of people's lives. Her writings use a socio-cognitive lens to examine people's interactions with technologies. For the past year, she has been working on MindCanvas, an innovative research platform to rapidly gather customer insights for the design of technology products. Unlike traditional surveys, MindCanvas uses Game-like methods to understand users mental models, and preferences.
Prior to Uzanto, Rashmi worked as a researcher at the School of Information Management, UC Berkeley. She received her Ph.D. in Cognitive Psychology from Brown University. She is also co-Program Chair of the monthly BayCHI Program.
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