Guest : Anita Campbell, Publisher of Small Business Trends
Aired : Saturday August 11th, 2007
Technology has made it easier to create and distribute all kinds of content over the web, which has enabled almost anyone to get up on the web quickly. But the biggest challenge still remains...getting people to read your blog or stop by your website on a regular basis. In fact the challenge grows tougher every day as more people become creators. So how do you create a captivating web presence in 2007 and beyond?
Our guest this week is Anita Campbell of Small Business Trends. Anita knows all about what it takes to create a compelling web presence, compelling enough to attract 57,000 people to subscribe to her site's RSS feed as well as 5,000 newsletter subscribers. Anita talks about how she was able to pull off this, what expectations you should have for building an effective web presence, what she would do differently now, and what steps new comers should take to get off to a good start. You're in for a treat with this one!
Anita Campbell has been an entrepreneur at heart her entire life. A lawyer by training, she has a wide range of interests, as reflected in her varied background in banking, information technology, human resources, marketing and eCommerce. Today she is the CEO of her own business, Small Business Trends LLC, a media and information company. In that role she closely follows trends in the small business market and trends in technology.
Before starting her entrepreneurial journey she held various executive positions in the corporate world. Most recently she was a senior executive with Bell & Howell Company, including serving as CEO of a technology subsidiary of Bell & Howell. Her popular website, Small Business Trends, is regularly noted as a rich informational resource. In 2005 the site won the “Best of the Web” award for small business blogs from Forbes, Honorable Mention from MarketingSherpa as Best Small Business Marketing blog, and the #1 Most Practical Blog for Entrepreneurs from About.com.
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