Technology for Business Sake Podcast - Shows

What is Print 2.0 and What Does It Mean To Small Business?

Posted by Brent Leary on Sun, Sep 02, 2007 @ 05:56 PM

Show :Print 2.0 - What is it and What Does It Mean For Small Business?
Guest : Anneliese Olson, HP's Director of US Laserjet Print Business
Aired : Saturday September 1st, 2007

You've heard of Web 2.0, Enterprise 2.0, Community 2.0 and even Office 2.0, but not too many people know what Print 2.0 is.  Print 2.0 is a term Hewlett Packard is using to describe their strategy for making it easier for dynamic website to create printer-friendly content easier and less expensively.  HP's director of US Laserjet Printing Anneliese Olson fills us in on Print 2.0, and how partnering with Yahoo!, Flickr, Six Apart and other popular Web 2.0 companies will make it easier to print from the web.  Olson also talks about the impact that Print 2.0 will have on SMBs in-house marketing capabilities and their marketing budgets.  She also discusses how print communities like HP's SMB Expression Center will help you learn more about Print 2.0.  

Plus check out Brent's rant on the thin line between social networking and notworking, Michael's CRM thought and Brent's music lesson for Michael.  This week Michael learns about The Junkyard Band, Sardines (and Pork 'n Beans) and Joeski Love. 

Anneliese Olson is currently the Director of the U.S. HP LaserJet Business. She manages US printer product lines worth more than $1B through an extensive network of commercial and retail partners, as well as direct selling motions. Olson is responsible for the entire product lifecycle including forecasting, pricing, new product introductions, demand shaping and product transitions. The product set sells to customers ranging from Enterprise and SMB to Home Office & Consumer customers. She has managed different US businesses in her 13 year career at HP, including LaserJets, inkjets/AIOs, Designjets/Graphic Arts printers, supplies and digital projectors. One of her career highlights was managing the first set of customer research projects in India and China for the LaserJet business. 

Listen NOW! 
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Tags: HP, print 2.0, web 2.0

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