Guest : Paul Gillin, author of The New Influencers
Aired : Sunday October 7th, 2007
This week we have the pleasure of talking with Paul Gillin, author of The New Influencers: A Marketer's Guide to the New Social Media. Paul discusses how he utilized his blog to enlist hundreds of collaborators to help him write his book, what it takes to be a new influencer and a few examples of how small businesses are using social media to positively influence their bottom lines. If you are still on the fence about blogging, podcasting and other forms of new media, with respect to your business, than you have to listen to what Paul has to say.
Plus check out Michael's tip of the week focusing on how you should go about analyzing your sales processes. It was prompted by Jim Dickie's article on DestinationCRM.com.
Paul Gillin is an award-winning writer and content marketing consultant specializing in technology and new media. His company advises business-to-business marketers on strategies to optimize their use of online channels to reach buyers cost-effectively at different stages of the buying cycle. He specializes in social media and the application of personal publishing to brand awareness and business marketing.
Paul is a veteran technology journalist with more than 23 years of editorial leadership experience. He was founding editor-in-chief of TechTarget, one of the most successful new-media firms to emerge on the Internet. Previously, he was editor-in-chief and executive editor of Computerworld, the newsweekly for IT leaders.
Paul’s book about social media, The New Influencers, was published by Quill Driver Books in the spring of 2007. Paul is also a research fellow at the Society for New Communications Research. His website is www.gillin.com and he blogs at www.paulgillin.com.
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