Guest : John Dayan, Hewlett Packard VP of Marketing, Personal Systems Group
Ken McGaffin, Chief Marketing Officer, Wordtracker
Aired : Sunday October 28th, 2007
Hewlett Packard has been rolling out program after program aimed at assisting small businesses more effectively utilize technology to grow their organizations. We talk with HP's John Dayan to get their take on the challenges small businesses are facing with respect to technology, and learn how HP Small Business Connection, along with utilizing Web 2.0 tools, is helping HP to more effectively communicate with small businesses. John also fills us in on how HP is working with SCORE on educating small businesses on the importance of disaster recovery and data backup, a very timely issue on the heels of the devastating fires taking place in southern California.
We also have a very informative conversation with Wordtracker's chief marketing officer Ken McGaffin on the importance of performing keyword research in order to drive traffic to your website. Wordtracker, with its database of over 330 million search terms, helps website owners and search engine marketers identify keywords and phrases that are relevant to their or their client's business and most likely to be used as queries by search engine visitors. Ken serves up some great advice on how to get find the right words and phrases to drive the right kind of traffic.
John Dayan is vice president of Marketing and Business Development for the Personal Systems Group in the Americas region at HP. He is responsible for driving the marketing strategy, programs, advertising, external and internal communications across the region, as well as managing key alliances with Microsoft, Intel, AMD and wireless service providers. Additionally, his team is responsible for group strategy and business planning.
Dayan has held various executive management positions within HP’s engineering and product development groups. Most recently, he was managing director of the Handheld PC and Wireless business for HP in the Americas region.
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