Technology for Business Sake Podcast - Shows

Dun and Bradstreet's New Twist on Email Marketing for Small Business

Posted by Brent Leary on Sat, Nov 10, 2007 @ 09:26 PM

Show :D&B's New Twist on Email Marketing and Laurie McCabe's Take on Google's OpenSocial
Guests : Manny Conti, Dun & Bradstreet's VP of Small Business Prospecting 
               Laurie McCabe, VP of SMB Insights for AMI Partners
Aired : Sunday November 11th, 2007

Manny ContiNo matter how much we complain about the amount of email we receive, we're all hooked on it.  A recent Harris Interactive study found that email is the most used tool for collaborating with others, used even more than the phone and face-to-face conversation.  And due to it's relative cheapness and the ease in which you can reach thousands of people with a push of a button, it has also become a key marketing tool with which to distribute the ever popular e-newsletter.  But most email marketers are looking for new prospects to send their messages to.  Dun & Bradstreet new service, Rapid Reach, takes email marketing a step further by allowing companies to send their html messages to targeted members of its opt-in database of 3 million plus email addresses.  D&B's Manny Conti fills us in on what Rapid Reach is, how it differs from services like Constant Contact, and how you can quickly get your message in front of kind of people you want to do business with.  And also get a free trial to access the Selectory Business Database from Dun & Bradstreet.

And we also welcome back one of our "go-to" analysts Laurie McCabe from AMI Partners to talk about OpenSocial, Google's new set of apis that promises to make social networks work together, to make it easier on us. I throw my two cents in before Laurie gives us her take on what the impact of OpenSocial will be to small businesses, from both a short term and long term perspective.  

Manny Conti is Vice President of Small Business Prospecting for D&B. He is responsible for helping his small business customers grow by driving Sales, Marketing, Operations and Product Strategy. Additionally, Mr. Conti has held other leadership positions at D&B including Corporate Strategy, Business Development and Financial Planning & Analysis.

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Tags: email marketing, opensocial, small business, dun and bradstreet, rapid reach

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