Guests : Tim Berry, founder of Palo Alto Software
Aired : Sunday December 2nd, 2007
Tim Berry has a passion for helping people understand the importance of business planning to the continuing success of their organizations. He founded Palo Alto Software and created Business Plan Pro, one of the leading business applications on the market. Tim talks with us about why business planning is critical for the businesses of all sizes, how business planning should be a continual business activity, and some best practices for getting started with it. Tim also shares with us how his blogging fits in with the strategy of the company, and his own personal crusade to share his knowledge and experience with as many people as possible. And since Tim may not be perceived as the stereotypical blogger, we ask him if he thinks the more experienced entrepreneurs should dive in to Web 2.0 more than they have.
We also talk with Small Biz Trend's editor Anita Campbell about the surprising results of a test she performed to see what impact her SitePal speaking avatar had on the number of people subscribing to her monthly newsletter. She fills us in on how she was able to increase those signups by 144%. And also check out Brent's double-rant on why he now refers to bookstore giant Barnes & Noble as Barnes & Ignoble, and the email he received that had him talking about Blogger Relationship Mis-management
Tim Berry is president of Palo Alto Software and principal author of its Business Plan Pro® software for developing business plans. He was a cofounder of Borland International, which was founded in 1983 and went public in 1986. Before creating his own company, he was a planner for Business International and Creative Strategies, and a consultant in business planning to Apple Computers. He is also the founder of bplans.com, the world's most well-known business-planning resource site.
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