Guest : Scott K. Wilder, Intuit GM of Small Business Online Communities
Aired : Sunday December 30th, 2007
We're saying good-bye to 2007 on a high note! Many large companies are trying to build online communities to get closer to small business people they wish to serve, but few have been successful. In fact a good number of companies end up very disappointed with the reaction (or lack there of) coming from the small business community. We finish up our first full year on the air (and web) with a great conversation talking about building online communities with Intuit's Scott K. Wilder. Scott was at the forefront of building Intuit's popular QuickBooks virtual user community. He talks about why they decided to build an online community long before they became popular, the challenges Intuit faced both internally and externally, and how the community has aided Intuit relate to their customers. Scott also fills us in on the book he recently co-authored, Millennial Leaders: Success Stories From Today's Most Brilliant Generation Y Leaders.
Plus Brent shares some of the responses he received from his article on proclaiming 2008 to be the year of the international solopreneur, and Michael fills us in on a positive experience he had unsubscribing to Eastbay.com's email list.
Scott K. Wilder is the GM for Intuit`s Small Business Online Communities. Before joining Intuit, Scott was the VP of Marketing and Product Development at KBToys and eToys, the director of Internet services at Borders.com and Apple Computer, and has held senior management positions at American Express and Silicon Graphics. Scott worked on the following online communities: eWorld at Apple, Borders Cafe at Borders.com, KBToys Community at KBToys.com. Scott also is a board member of the Word of Mouth Association (WOMMA) and the Society of New Communications. He received graduate degrees from The Johns Hopkins University, New York University and Georgetown University.
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