Technology for Business Sake Podcast - Shows

Building an Effective Web Presence in 2008 for Your Small Business

Posted by Brent Leary on Sat, Jan 12, 2008 @ 04:18 PM

Show : Building an Effective Web Presence in 2008 for Your Small Business
Guest : Michael Schultz, Marketing Director - Microsoft Office Live
Aired : Sunday January 13th, 2008

Michael SchultzEven now in 2008, many studies still show only half of all small businesses have a website.  Those small businesses without a real presence on the web still perceive it to be to difficult and costly to create and maintain a website.  Others still don't see where a website would be of any real value to their businesses.  Our featured guest, Microsoft's Michael Schultz, gives any small business thinking along these lines many reasons to reconsider.  Michael explains why it's more important than ever before for small businesses to get on the web.  He fills us in on how much easier it is to get started than many small business owners may think it is, some best practices for getting started, and how a great web presence can improve the image of any small business.  And if you think only targeting local prospects means you don't need a website, Michael points out why you're probably wrong with that assessment.  Plus check out the free 64-page ebook from Microsoft and Startup Nation on how to create a successful website.

Plus we have a great conversation with the organizers of the upcoming third annual Small Business Summit taking place in New York next month.  Marian Banker, president of Prime Strategies, and small business technology evangelist (and friend of the show)  Ramon Ray of SmallBizTechnology.com share with us in why this year's summit will be a can't-miss event for small businesses looking to put technology to use in order to compete, thrive and survive.  Marian and Ramon fill us in on all the scheduled topics, speakers, networking opportunities and demonstrations that will help the expected crowd of 400 small business people get a jump on figuring out which tools and services are right for them.  To learn more about the event, please go to http://www.smallbiztechsummit.com.

Michael Schultz is passionate about helping small companies take their business online. Michael currently leads U.S. Marketing for Microsoft Office Live Small Business (http://smallbusiness.officelive.com), a Microsoft service for small business. Since the beta launched in February 2006, Office Live now has over 500,000 customers. Michael has deep expertise in online marketing and customer acquisition, where the team recently won an OMMA award for best Interstitial Ad.

Michael has written a number of articles and given radio interviews and presentations on how to build successful Web sites and generate business online. At Microsoft he has worked in various worldwide Sales and Marketing roles for a number of real-time technology solutions.

Prior to joining Microsoft, Michael was Senior Director of Product Marketing and Channel Development for PlaceWare, Inc., which was acquired by Microsoft in 2003 (now called Microsoft Office Live Meeting), and the Senior Director of Product Marketing at Voxeo, a startup company that offered hosted IVR, speech recognition and call center solutions for small- and mid-sized companies.

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Tags: michael schultz, microsoft, web, office live, small business summit

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