Guest : John Jantsch, Founder of Duct Tape Marketing
Aired : Sunday February 10th, 2008
Marketing is the life blood of successful small businesses, even if many of them don't treat it as such. And its importance has grown exponentially as the web makes it easier and more affordable to reach your target audience, and to make it easier for that audience to reach you when they need help. And John Jantsch is the guy many small business people turn to get their marketing efforts successfully off the ground. John shares with us how small businesses can begin using web 2.0 strategies to begin passing "The Google Test", the importance of blogging to small businesses, the best ways to learn about RSS and its potential impact, and many other great tips to help you through today's marketing maze. He also fills us in on The Workbench, Duct Tape Marketing's new social community.
John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide. He is the creator of the Duct Tape Marketing small business marketing system. http://www.ducttapemarketing.com/
His Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site.
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