Technology for Business Sake Podcast - Shows

Why Citizen Journalism May Be A Role Model For Your Small Business

Posted by Brent Leary on Mon, Feb 25, 2008 @ 01:14 PM

Show : Citizen Journailsm and Your Small Business
Guest : Leonard Witt, Kennesaw State University
Aired : Sunday February 24th, 2008

Michael Schultz

As people continue to learn more about social media and its growing impact on our personal lives, small business people are struggling with how it affects the way they do business today.  Leonard Witt, Fowler Distinguished Chair at Kennesaw State University in metro Atlanta, joins us to talk about how social media is propelling the citizen journalism movement.  He also fills us in on how he and a small team of people put together the very successful SoCon '08 conference held a few weeks ago.  Billed as the Southeast's first "unconference", SoCon brought hundreds of people together for a 2 day social media event, mostly from word-of-mouth marketing efforts.

Plus Michael talks about the upcoming Customer Relationship Management Association (CRMA) national conference, which takes place in Atlanta on April 1st and 2nd.  And Brent talks about two essentials tools solopreneurs should be using to enhance their Networking 1.0 activities.  That's right, you still have to do regular networking, even in the days of online social networks.  

Leonard Wittis the Robert D. Fowler Distinguished Chair in Communication at Kennesaw State University. His academic interests include public and citizen journalism and how to get citizens' voices heard. He is founding president of the Public Journalism Network, an online network of citizens, journalists and academics interested in public and citizen journalism. He is now developing what he calls Representative Journalism, an idea to build small journalism-centered communities. He is past chair of the Civic and Citizen Journalism Interest Group with the Association of Education in Journalism and Mass Communication (AEJMC). His weblog PJNet.org has about 15,000 unique visitors each month, and if you do a Google search for "public journalism," his site tops the list. He has organized major academic conferences for the AEJMC, including one at Kennesaw State University and others in Toronto and San Antonio. He was a co-sponsor of the SoCon07 conference at Kennesaw State in February 2007 and the Journalism that Matters D.C. Session in August 2007.

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Tags: social media, citizen journalism, socon 08, kennesaw state university

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