Guest : Dave Lee, VP of Marketing for Infusion Software
Aired : Sunday March 2nd, 2008
In an article written for Inc.com, Brent put forth a few reasons why he feels 2008 will be the year small businesses turn en mass to customer relationship management (CRM) services to find, catch and keep good customers. With more choices available, affordable solutions, and easy to use services it all seems there for the choosing. One of the companies focused on small business crm is Infusion Software. Our guest this week, Infusion's Dave Lee, talks about why his company is changing how they approach serving the small business CRM market by focusing more heavily on e-marketing. He also shares with us how posting a spoof of NBC's hit show "The Office" on YouTube brought in over 450 leads in a few weeks. Plus download Infusion's free eBook - The Entrepreneur's Guide to Mastering Follow-up.
Also this week Ken McGaffin from Wordtracker is back with his monthly segment, Keyword Rich. This time around Ken talks about the importance of uncovering words that might not come to mind, but can drive great amounts of targeted traffic - lateral keywords. And Brent talks about the Dale Carnegie 2.0 kick he's been on lately.
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