Show : Social CRM, Zoho and Blogs.com
Guest : Six Apart's Chris Alden, AdventNet's Sridhar Vembu and Forrester's Bill Band
Aired :August 28th 2008
We're fortunate to have three dynamite guests this week. We welcome back Six Apart's ceo Chris Alden. Six Apart is known for its blogging tools, such as Vox, TypePad and Movable Type. And recently they created Blogs.com, a site that showcases and categorizes the best blogs the web has to offer. Chris talks about how they determine which blogs to spotlight, how they come with the interesting assortment of top ten lists, and how you can submit your blog for consideration.
We also have a great conversation with Sridhar Vembu, ceo of AdventNet - the parent company of Zoho.com. Zoho creates online productivity and business apps aimed squarely at the small business crowd. Vembu discusses the importance of web apps to small business, the kinds of online applications small businesses are turning to, and the importance of CRM to the small business success. He also shares with us why he feels confident about going up against giants like Google, Microsoft and Saleforce.com, and why small businesses are moving from VB/Access applications to online services.
Last but certainly not least, we speak with Bill Band, Forrest VP of CRM research. Bill lends his perspective on the growing area social CRM, aka CRM 2.0. He shares his definition for this area, discusses how it differs from the previous definitions of CRM, and gives us some ideas on which vendors are leading the social CRM charge. If you're interested in how social media is impacting the CRM industry then you'll definitely want to hear what Bill has to say!
Chris Alden has a rich history founding companies in the online media space. Before joining Six Apart in September 2006, he was Co-founder and CEO of Rojo Networks, Inc., an Internet company dedicated to helping information consumers effectively manage dynamic content. Before founding Rojo, he was Co-founder and a former CEO of Red Herring Communications, Inc., which was launched in 1993.
Sridhar Vembu is the CEO of AdventNet, the company behind the Zoho suite of online applications. He co-founded AdventNet in 1996, and has been CEO since 2000. AdventNet has transformed itself from a modest beginning as a software company serving network equipment vendors to a be an innovative online applications provider.
Bill Band serves Business Process & Applications professionals. He is a leading expert on customer relationship management topics, having helped organizations define customer-driven strategies to achieve distinction in the marketplace for his entire career. His research focuses on helping organizations establish and validate CRM strategies, prioritize and focus CRM projects, build executive consensus, facilitate CRM vendor selection, and plan for project success.
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