SMBs and the Long Tail with Chris AndersonShow: Small Business and the Long Tail
Guest: Chris Anderson, author of The Long Tail
Aired: Sunday February 11th, 2007
The Long Tail, a phrase coined by Chris Anderson, describes how products and services with low sales volumes, when looked at collectively, can have comparable market shares to blockbusters thanks in part to technological advances. He followed up his article in Wired on this phenomena with the best selling book, The Long Tail: Why The Future of Business is Selling Less of More. Join us as Chris helps us understand the impact of The Long Tail on small businesses, from both the consumer and producer perspectives. Also check out Michael's CRM tip of the week, and Brent's From The Blogger's Mic segment on the 5 Don'ts of Business Networking 1.0.
As editor-in-chief of Wired magazine, Chris Anderson is one of the most knowledgeable and articulate voices at the center of the new economy. He has written an important and exciting new book that defines an entirely new economic model for business. The Long Tail: Why the Future of Business is Selling Less of More explores the tremendous business potential of the long tail—the rise of the niche as a powerful new force in our economy.
Listen NOW! (48 minutes)
Before taking the helm at Wired, Chris worked at The Economist for seven years in various positions in London, Hong Kong and New York, ranging from Technology Editor to US Business Editor. He also served as an editor at the two premier science journals, Science and Nature. Education background: physics, including research at Los Alamos
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