The Business Impact of Living Your Life Online

Show: The Business Impact of Living Your Life Online
Guest: Sherry Heyl, CEO and Idealist of What A Concept!
: Saturday April 28th, 2007

Small businesses continue to grapple with how to use the web to expand their reach and improve the quality of their interactions with customers and prospects. This week we talk with Sherry Heyl, a social media expert who has been using collaborative tools and services to share her personal and professional experiences for over a decade. She discusses how Web 2.0 tools and services have impacted her personally, professionally and her approach to helping her clients incorporate social media into their business strategies. Also get the scoop on the 2007 Techno Tourism conference being held at the University of Georgia from event co-planner Dr. Scott Shamp, director of UGA's New Media Institiute .

Sherry Heyl is the CEO and Idealist for What a Concept , an agency focused on creating a community of raving fans by embracing the emerging trends in social media. Her responsibilities include business development and inspiring ideas for unique and effective communication efforts. Sherry has been involved in the technology industry since 1998 when she developed her own curriculum at FSU to study ecommerce. Her professional roles range from recruiting IT candidates that were in high demand in the late 90's, coaching individuals and groups on resume writing, interviewing, and networking skills, and creating customized training programs to meet company objectives. Currently she creates strategic plans for integrating streaming video, blogs, podcasts, RSS, and virtual worlds into communication plans for B2B, B2C, Non-profit and Higher Education organizations. Sherry has managed and trained sales individuals and has been recognized numerous times as a team player and top producer. Sherry is a graduate of Florida State University with undergraduate degrees in Marketing and Creative Writing. 

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