Show: Buy vs. Rent - Should You Use On-demand Services or Stick to Buying Software
Guest: Sheryl Kingstone, Yankee Group
Aired: Sunday November 19th
Guest analyst is Sheryl Kingstone , the Director of Customer-centric Strategies with Yankee Group and recent inductee into CRM Magazine's Hall of Fame. This show will help our listeners get a better understanding of software-as-a-service (SaaS), its strengths and weaknesses, compare and contrast with on-premise options, and discuss when SaaS makes sense to use for small businesses.