Show: How Your Business Can Cross the Chasm with Technology
Guest: Geoffrey Moore, best selling author and Managing Director of TCG Advisors
Aired: Sunday January 14th, 2007
Get your pen and pad ready as you listen to one of the leading authorities and best selling authors on marketing high tech startups shares his perspective on the current environment. We welcome Geoffrey Moore to the show in what promises to be an information-packed hour.
Geoffrey Moore is a best selling author and a Managing Director at TCG Advisors. His most recent book is Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution published in January of 2006. For more information on Dealing with Darwin, please go to the website: www.dealingwithdarwin.com .
Geoffrey has made the understanding and exploitation of disruptive technologies the core of his life's work. His other books, Crossing the Chasm, Inside the Tornado, The Gorilla Game and Living on the Fault Line are best sellers and required reading at leading business schools.
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