Finding the Right New Media MixShow : Finding the Right New Media Mix to Engage New Customers
Guest : Jeanette Gibson, Director of New Media Operations, Cisco
Aired : Saturday May 19, 2007
You know about blogging, podcasting, social networking, etc. That etc could mean YouTube or Flickr...or Digg....or even Second Life. With all these different ways to use the web to engage potential customers, which ones should you use? How do you choose? Cisco has added many of these tools to their tool belt for engaging customers, prospects and partners. Jeanette Gibson, Cisco's director of new media operations, talks about how Cisco looks at new media, and its growing importance to the company. And tells how small businesses can use some of the same tools and practices to grab new customers and improve relationships with current ones.
Plus check out why the University of GA is building a presence on Second Life, the seven signs telling you to run screaming from your SEO consultant, and the five strange (but trure) trusted advisors to small business according to SMB advisory firm Warrillow & Co.
With 14 years of experience in corporate communications and 8 years of experience at Cisco Systems, Jeanette Gibson leads Cisco’s New Media & Operations group. In this role, she is responsible for extending Cisco’s leadership and innovation with new media and overseeing the vision and direction of Cisco’s award winning online newsroom, News@Cisco.
In her role as head of new media strategy, Gibson is responsible for developing and communicating the direction of Cisco’s corporate blogging and podcasting initiatives and driving its web strategy for communications websites, News@Cisco and the Investor Relations and Analyst Relations Websites. In addition, Gibson manages operations for corporate communications involving strategy and planning, budget management and training programs.
Prior to working with the News@Cisco team, Gibson ran the Corporate Technology PR team at Cisco where she was responsible for promoting Cisco’s technology vision and strategy and securing top-tier business press for Cisco and its senior executive team.
Gibson holds a B.A. in Communications from the University of California at Santa Barbara.
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