Guest: Michael Gerber, author of E-Myth Mastery book series
Aired: Sunday December 31st, 2006
What a way to end 2006 and bring in 2007! Best selling author and small business guru Michael Gerber reveals some of the knowledge and expertise he's garnered in over thirty years of assisting small businesses successfully compete. He'll discuss the rules he outlined in his national best selling book - "E-Myth Mastery: The Seven Essential Disciplines for Building a World-Class Company." He'll also touch on the impact of the Internet on these disciplines.
Michael E. Gerber is an entrepreneur, small business guru, and the bestselling author of five books, including his latest, E-Myth Mastery . He is the founder and chairman of E-Myth Worldwide, which is dedicated to helping small businesses grow. Documented in his mega-best seller The E-Myth: Why Most Small Businesses Don't Work and What to Do About It, Michael Gerber's E-Myth Point of View provides those typically enslaved by a business with a way out of what he calls "the tyranny of routine." Dragging down the owner's entrepreneurial spirit, this tyranny is the dull, repetitive work Michael Gerber refers to as doing-it, doing-it, doing-it. The E-Myth powerfully describes how to rise above that tyranny of routine to build a flourishing, exciting, innovative business .
Listen NOW! (51 minutes)
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