Understanding Wikinomics with Don Tapscott

Show: Understanding Wikinomics and the Power of Mass Collaboration
Guest: Don Tapscott, author of Wikinomics
Aired: Sunday April 15th, 2007

Wikipedia is one of the most popular sites on the web and a great model for how mass collaboration is creating major opportunities for those who understand its powerful benefits.  To understand the promise of mass collaboration, you need to about Wikinomics.  Join us as Don Tapscott, author of the best selling book Wikinomics, discusses why you need to not only understand mass collaboration, but embrace it in order to remain competitive.   Plus learn how you can win a brand "spanking" new BlackBerry 8800 just by helping Brent and Michael improve the show!

Don Tapscott, one of the world's leading authorities on business strategy, is Chief Executive of international think tank New Paradigm. New Paradigm, founded in 1993, produces groundbreaking research focused on the role of technology in productivity, business design, effectiveness and competitiveness. Tapscott recently completed a $4 million investigation of how firms will innovate in the 21st Century entitled IT and Competitive Advantage, funded by 22 global corporations. The project continues in 2006.

Tapscott is the author of 10 widely read books about information technology in business and society, including Paradigm Shift, Growing Up Digital and The Naked Corporation. His new book (coming January, 2007), co-authored with Anthony Williams, is Wikinomics: How Mass Collaboration Changes Everything. He is also adjunct professor of management at the Joseph L. Rotman School of Management, University of Toronto. His clients include top executives at many of the world's largest corporations and government leaders from many countries. He holds a Master's degree in Research Methodology and an (Hon.) Doctor of Laws.