Using Feeds to Find the Right Audience for Your BusinessShow: Using Feeds to Find the Right Audience for Your Business
Guest: Rick Klau, VP of Publishing Services, FeedBurner
Aired: Sunday March 11th, 2007
As small businesses struggle to gain exposure and brand awareness, many are turning to Web 2.0 technologies like blogging and podcasting to solve these challenges. While coming up with interesting content is an ongoing issue, so is making sure your messages are finding and getting through to the right audience. Whether it's a blog, podcast or website, RSS feeds are helping to maximize your exposure to prospective customers. Join us as Rick Klau of FeedBurner fills us in on how feeds can help you reach the right audience and help you streamline the lead generation process. Also check out Brent's rant over the hype created by the new CRM for Google product by Etelos.
Rick Klau is Vice President of Publisher Services at FeedBurner, the market-leading feed management provider. He is responsible for cultivating and managing relationships with large media companies, entertainment networks, newspapers and a variety of other commercial publishers. Prior to FeedBurner, Rick held the same role at Socialtext, the first enterprise social software company. Previously, Rick was Vice President of Vertical Markets at Interface Software, now part of the Lexis-Nexis family where he held the position of company spokesperson. Rick has also held senior marketing positions at iManage through an IPO.
An accomplished public speaker, moderator, panelist and author of a popular blog, Rick has received extensive coverage in a variety of publications including The Wall Street Journal, USA Today, CIO, InfoWorld, Inc. Magazine, Internet World, The Washington Post and more. He has published a number of books and columns covering the topics of technology, law, ecommerce and online security. Rick earned AB Degrees in International Affairs and French from Lafayette College, a JD from the University of Richmond School of Law and a Baccalaureate Degree from l'Université de Bourgogne.
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