According to a 2006 study by Knowledgestorm of 3900 business and IT professionals, podcasting is already impacting purchasing decisions. Even though it's early on in the game for podcasting, SMBs should be exploring how to use podcasting and other new media to raise their profile on the web. Join us as new media expert James Harris, ceo of Elemental Interactive and ListenShare, lends his insights and expertise to help explain the impact podcasting can have on your business and some best practices for getting off to fast, successful start. Also get an expert take from AMI Partners' Laurie McCabe on the impact of Cisco's agreement to buy Webex and what it means to small businesses. And learn how you can win a brand "spanking" new BlackBerry 8800 just by helping Brent and Michael improve the show!


James Harris is a founding partner of ListenShare with more than 17 years of experience in the interactive industry. Harris's interest in interactive media was sparked in the multi-media laboratory at Tennessee Technological University while he was working toward a Master's degree in Business Administration. Harris launched his own consulting business and began working with such clients as Turner Broadcasting and BET on new media strategy and converting assets to digital property. He also worked with Floyd Design (which later became IXL) as a programmer and project manager, and with A.D.A.M. Software developing consumer CD-ROMs for retail consumers.

James Harris is currently the CEO and co-founder of Atlanta-based Elemental Interactive, a leading interactive communications consulting firm specializing in online and interactive financial, corporate and employee communications.