Are you satisfied with the amount of traffic to your site? Do you know how your site traffic compares to your competitors or your industry average? What about how much traffic sites like MySpace and other social networking sites are driving to ecommerce shopping areas on the web. Join us as Hitwise GM of Global Research Bill Tancer gives us insight into how you can use competitive online intelligence to answer these questions and help you drive more traffic to your site. Also check out the answers given by our Patrick Colbeck, Jeff Brathwaite and Paul Greenberg on what their most indispensable business "thing" is. Brent and Michael weigh in with their picks as well!
Bill Tancer is the General Manager, Global Research at Hitwise. Bill brings 12+ years of marketing, market research and corporate strategy experience to Hitwise. As the GM for Global Research, Bill leads a team of research analysts in the US, UK, and Australia, providing cutting-edge research and insight into the application of online competitive intelligence.
Bill's analysis of the online landscape has been quoted extensively in the press, including the Wall Street Journal, New York Times, USA Today, Business Week, Forbes Online, CNN Money, and he has been interviewed on NPR, CNN Radio and CBS Radio. Bill speaks extensively, with recent speaking engagements at Search Engine Strategies, E-tail, Ad:tech and TravDex.
Prior to joining Hitwise, Bill has led market research and strategy teams at LookSmart, Zaplet, NBC Internet and Pacific Bell Internet Services. Bill has also covered the Internet sector for Gartner Group as a senior technology marketplace consultant.