COMMENTS
Brent,
A most interesting post. I could not agree more with the stuff you are espousing.
The Google snippets talk a lot about the value of buying Google ads, but don't talk much about the value of improving your organic search engine optimization. I have read that when an avg Google user is presented with a search page with ads on it, only 17% of the time do they click on the advertisement vs. 83% of the time on the organic results. Furthermore, I read that the traffic associated with the number 1 ad spot is equivalent to the traffic associated with the #9 organic spot.
I think small businesses should experiment with online ads, but if they are in a niche (as most of them are), they should work on their own search engine optimization -- it is like having a free ad on Google 24x7 -- worth it's weight in gold.
Brian.
Thanks for the comment Brian, and for the great stats. I agree with you on the search engine optimization piece. In fact I saw a stat recently that said if a company shows up near the top of the organic list and in the sponored ad box, there is a 90% likelihood of a click-through, with the majority of the clicks being from the organic link.
All that we are is the conclusion of what we have thought. Wait… Has anyone suggested thesis writing service to you. Keep the articles progressing !
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