Technology for Business Sake Podcast - Shows

Talking with the Experts - Tien Tzuo and Pat Sullivan

Posted by Brent Leary on Sun, Jul 27, 2008 @ 03:26 AM

Tags: saas, zuora,, pat sullivan,, tien tzuo

Show : Talking with the Experts

Guest : Tien Tzuo - ceo of Zuora, Pat Sullivan - ceo of

Aired : Sunday July 20th 2008 

Michael Schultz


Today's show has twice the power.  Tien Tzuo SaaS expert and CEO of Zuora shares his thoughts on how you can successfully implement a SaaS business model.  Pooling his year's of experience as's chief strategy officer alongside the experience his co-founder's bring from executive positions at Webex, Tien discusses best practices for setting up subscription-based services on the web. And Tien talks about making the decision to leave, and what Marc Benioff had to say about him moving on to head up Zuora.



We also welcome back ACT! creator and serial entrepreneur Pat Sullivan.  This time around Pat discusses his latest venture,, and how it will help salespeople more effectively communicate with customers and prospects.  The art of storytelling, using rich media to capture the attention of potential buyers, is growing in importance as people turn to the web for information on products and service.  Pat fills us in on how makes it easy for a salesperson to create Flash content without having to know how to code.


 Tien Tzuo founded Zuora after nine years at where he held a variety of executive roles in the company's technology, marketing and strategy organizations. Part of Tzuo's role at included building out the product management & marketing organization, serving as chief marketing officer for two years and most recently as chief strategy officer. In 2004, Tzuo was named "CMO of the Year Finalist" by the CMO Council and BusinessWeek Magazine. Tzuo is also widely recognized as one of the thought leaders in the software-as-a-service (SaaS) industry. Tzuo holds a bachelor's degree in electrical engineering from Cornell University and a master's in business administration from the Stanford Graduate School of Business.

Pat Sullivan, CEO of Flypaper Studio, Inc., is widely recognized as a pioneer and visionary in the high-tech industry. He is the founder and former CEO of ACT!®-the best-selling contact management solution used by millions of business professionals around the world. Sullivan was named as one of the "80 Most Influential People in Sales and Marketing History," among the ranks of Henry Ford, Walt Disney, Jack Welch, Donald Trump and Bill Gates. Sullivan was also honored with the prestigious Ernst & Young "Entrepreneur of the Year" award not once, but twice. 

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Letting Your Small Business Go Blogwild with Andy Wibbels

Posted by Brent Leary on Thu, Jul 17, 2008 @ 05:46 PM

Tags: blogging, social media, andy wibbels, small business

Show : Letting Your Small Business Go Blogwild
Guest : Andy Wibbels
Aired : Sunday July 13th 2008 

Michael SchultzAndy Wibbels is one of the most respected bloggers in the world. He's been at it since 2000. His book - Blogwild - is a must read for anyone trying to get the most out of their blogging efforts. Andy shares his wealth of knowledge on how to make the most of your business blogging experiences, how to develop your own personal style, and how you can turn blog posts into business opportunities.

 Plus Brent goes over his experiences buying his first pc in over five years.  Check out his advice for those looking to buy a top notch content-creating machine, on a budget!

 Andy Wibbels is an award-winning blogger, author, trainer and has helped hundreds of companies all over the world use blogging to build their business. Wibbels is also a marketing manager for Six Apart, makers of popular blogging tools TypePad, Movable Type and Vox. He is a contributing author to Success Secrets of the Online Marketing Superstars and the creator of the Easy Bake Weblogs, RSS Essentials and Podcasting Bootcamp seminars. You can find him at

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Naked Conversations with Shel Israel

Posted by Brent Leary on Sun, Jul 13, 2008 @ 03:10 PM

Tags: web collaboration, social media, shel israel, fastcompany, small business, web 2.0

Show : Naked Conversations with Shel Israel
Guest : Author Shel Israel and USA Today Columnist Steve Strauss
Aired : Sunday July 6th 2008 

Michael Schultz

Even if you wanted to ignore it, and many small business are trying pretty hard to, you can't overlook the impact social media is having on many aspects of our  lives - including our professional lives.  And we really haven't even scratched the surface, as more social tools, sites and communities come online every single day.  

We welcome Shel Israel to the show.  Shel is a pioneer in social media having co-authored, along with Robert Scoble, Naked Conversations.  Shel talks about why he and Robert wrote the seminal book, how social media has changed since writing the book in 2005, and the importance of understanding the impact it can have on your small business.  Shell also looks into his crystal ball to give us a glimpse at what we should be on the lookout for in the not too distant future with respect social media and it's evolving role in our culture.

We also welcome back Steve Strauss, USA Today small business columnist and author of The Small Business Bible. With it being summer time, it's important for us small business types to be able to get away from the office for a bit.  Steve gives us a few pointers on how we can feel comfortable on vacation and still have things running smoothly.  So if you're getting ready to take some time off, or you're too afraid to do so, listen to Steve and get a few tips on how to do it the right way.

And Wordtracker's Ken McGaffin returns for another Keyword Rich segment.  This time around Ken clues us in on how newspapers can be great sources for our keyword research efforts, and how you can use papers to uncover more keywords with Wordtracker's free keyword suggestion tool.   He also discusses how reading industry articles from respected publications can even lead to relationships with columnists looking for experts to interview.  

 Shel Israel writes, speaks and video reports for FastCompany on social media's impact on business and culture. He is a co-author, with Robert Scoble, of "Naked Conversations--how blogs are changing the way businesses talk with customers," and serves as a senior adviser to several promising social media start ups. Shel is a senior adviser to both the Society for New Media Research and the Social Media Club. He also serves on the board of directors for YourTrumanShow a video blogging site.

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New Rules of Marketing and PR with David Meerman Scott

Posted by Brent Leary on Tue, Jun 10, 2008 @ 09:13 PM

Tags: marketing, social media, pr, david meerman scott, web 2.0

Show : The New Rules of Marketing and PR
Guest : David Meerman Scott
Aired : Sunday June 8th 2008 

Michael Schultz

As small businesses grow more comfortable with social media tools its important to utilize them in a strategic fashion in order to maximize their impact.  David Meerman Scott, author of The New Rules in PR and Marketing, joins us to discuss how these tools can be used to build your brand, connect with your target audience, and positively affect the bottom line.  David also shares how giving away his "new rules" ebook was worth a million dollars and created new exciting opportunities for him.  He also discusses why it's important for you to speak directly to your target, and using the right tools and delivery channels is key to creating lasting relationships.  And David shares why he uses his middle name in all of his content.

Plus check out Brent's thoughts on what role Twitter played in Barack Obama being the presumptive winner of the Democratic presidential primary. 

David Meerman Scottis a recovering VP marketing for two publicly traded technology companies and was also Asia Marketing Director for Knight-Ridder, at the time one of the world's largest newspaper and electronic information companies. He is now an online thought leadership and viral marketing strategist and the author of the best selling PR and marketing book The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly which is being published in 17 languages. Check out his blog or download his free ebook The New Rules of Viral Marketing: How word-of-mouse spreads your ideas for free.

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Microsoft's Small Business Summit

Posted by Brent Leary on Mon, Mar 24, 2008 @ 10:07 AM

Tags: microsoft, small business summit

Show : Microsoft's Small Business Summit
Guest : Frederic De Wulf, Microsoft Web Director for SMBs
Aired : Sunday March 23rd, 2008

Michael Schultz

We're back! After taking the first break in almost a year and a half, TFBS is back in action.  And we're glad to have Microsoft's Frederic De Wulf on to talk about the 3rd annual  Microsoft Small Business Summittaking place online March 24th-27th.  Frederic tells us what's in store this year and how it differs from the previous two.  He also fills us in how the role small businesses will play in the event, how they can participate from the comfort of your office, and what kind of takeaways you can come away with after the event is over.

 Plus Brent talks about his travels to Infusion Software's user conference as well as his experiences at Microsoft Convergence.  Plus he covers his thoughts on participating in Oracle's first ever blogger's call.

Frédéric De Wulf is a 15-year veteran of Microsoft, and has spent the past 11 years in capacities serving small-business customers. Prior to joining Microsoft,  he accumulated firsthand experience running his own small business film-production company, and running an interactive division for a 250 employee mid-size company. He has served as the host and overseer of the Microsoft Small Business Summit since its inauguration in 2006 and oversees Microsoft's Small Business Center site, the Microsoft Startup Center, The Microsoft Small Business Show, the Microsoft Mid Size Business Center and the Microsoft Business site. 

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Will 2008 be THE Year Small Businesses Embrace CRM?

Posted by Brent Leary on Sun, Mar 02, 2008 @ 01:06 PM

Tags: crm, infusion software,, small business

Show : Will CRM Finally Be Fully Embraced By Small Business in 2008?
Guest : Dave Lee, VP of Marketing for Infusion Software
Aired : Sunday March 2nd, 2008

Michael Schultz

In an article written for, Brent put forth a few reasons why he feels 2008 will be the year small businesses turn en mass to customer relationship management (CRM) services to find, catch and keep good customers.  With more choices available, affordable solutions, and easy to use services it all seems there for the choosing.  One of the companies focused on small business crm is Infusion Software.  Our guest this week, Infusion's Dave Lee, talks about why his company is changing how they approach serving the small business CRM market by focusing more heavily on e-marketing.  He also shares with us how posting a spoof of NBC's hit show "The Office" on YouTube brought in over 450 leads in a few weeks.  Plus download Infusion's free eBook - The Entrepreneur's Guide to Mastering Follow-up.

Also this week Ken McGaffin from Wordtracker is back with his monthly segment, Keyword Rich.  This time around Ken talks about the importance of uncovering words that might not come to mind, but can drive great amounts of targeted traffic - lateral keywords.  And Brent talks about the Dale Carnegie 2.0 kick he's been on lately. 

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Why Citizen Journalism May Be A Role Model For Your Small Business

Posted by Brent Leary on Mon, Feb 25, 2008 @ 01:14 PM

Tags: social media, citizen journalism, socon 08, kennesaw state university

Show : Citizen Journailsm and Your Small Business
Guest : Leonard Witt, Kennesaw State University
Aired : Sunday February 24th, 2008

Michael Schultz

As people continue to learn more about social media and its growing impact on our personal lives, small business people are struggling with how it affects the way they do business today.  Leonard Witt, Fowler Distinguished Chair at Kennesaw State University in metro Atlanta, joins us to talk about how social media is propelling the citizen journalism movement.  He also fills us in on how he and a small team of people put together the very successful SoCon '08 conference held a few weeks ago.  Billed as the Southeast's first "unconference", SoCon brought hundreds of people together for a 2 day social media event, mostly from word-of-mouth marketing efforts.

Plus Michael talks about the upcoming Customer Relationship Management Association (CRMA) national conference, which takes place in Atlanta on April 1st and 2nd.  And Brent talks about two essentials tools solopreneurs should be using to enhance their Networking 1.0 activities.  That's right, you still have to do regular networking, even in the days of online social networks.  

Leonard Wittis the Robert D. Fowler Distinguished Chair in Communication at Kennesaw State University. His academic interests include public and citizen journalism and how to get citizens' voices heard. He is founding president of the Public Journalism Network, an online network of citizens, journalists and academics interested in public and citizen journalism. He is now developing what he calls Representative Journalism, an idea to build small journalism-centered communities. He is past chair of the Civic and Citizen Journalism Interest Group with the Association of Education in Journalism and Mass Communication (AEJMC). His weblog has about 15,000 unique visitors each month, and if you do a Google search for "public journalism," his site tops the list. He has organized major academic conferences for the AEJMC, including one at Kennesaw State University and others in Toronto and San Antonio. He was a co-sponsor of the SoCon07 conference at Kennesaw State in February 2007 and the Journalism that Matters D.C. Session in August 2007.

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USA Today's Steven Strauss on Small Business Trends for 2008

Posted by Brent Leary on Sun, Feb 17, 2008 @ 01:53 PM

Tags: steven strauss, usa today, networking 2.0, solopreneur

Show : Top Small Business Trends for 2008
Guest : Steven D. Strauss, USA Today columnist
Aired : Sunday February 17th, 2008

Michael SchultzAt the beginning of the year, USA Today columnist Steven Strauss laid out in a two part series his top ten trends in 2008 for small business.  And with Steve being the author of the Small Business Bible, he has some very interesting insights on the subject.  Steve fills us in on why it's time for entrepreneurs of the world to unite, why green is the new black, and why  Networking 2.0 tops his list of trends.  Plus Steve tells us how Martin Luther King, Mohandes Gandhi and Buckminster Fuller influenced is outlook on business, and life.

Also Brent and Michael give their impressions of the SoCon 08 "uncoference" recently held in metro Atlanta.  And Brent shares his experience participating in the Small Business Summit that took place in New York last week. Also check out Brent's latest article for on why he feels 2008 is THE year small businesses finally embrace CRM.    

Steven D. Straussis the country's leading small business expert. An internationally recognized lawyer, columnist, speaker,, he is also the author of 15 books, including the best-selling Small Business Bible. Steve's column, Ask an Expert, appears weekly at and is one of the most highly syndicated business columns in the world. He is also the online small business columnist for Microsoft, and AT&T who calls him "America's Small Business Expert."

A highly sought after commentator and media guest, Steve has been featured on CNN, CNBC, Bloomberg Television, The O'Reilly Factor, and the BBC. He is a regular guest on MSNBC's small business show, Your Business. Steve has been seen in many magazines and newspapers, including Time, Inc., Entrepreneur, New York, The Los Angeles Times, The Chicago Tribune, Investors Business Daily, The New York Daily News, and scores of others.

Finally, Steve is also an entrepreneur. He is president of The Strauss Group, Inc: The Strauss Law Firm, Strauss Seminar Co., Strauss Syndication. And

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John Jantsch on Social Media and Small Business Marketing

Posted by Brent Leary on Fri, Feb 08, 2008 @ 12:08 AM

Tags: social media, duct tape marketing, john jantsch, small business

Show : John Jantsch on Social Media and Small Business Marketing
Guest : John Jantsch, Founder of Duct Tape Marketing
Aired : Sunday February 10th, 2008

Michael SchultzMarketing is the life blood of successful small businesses, even if many of them don't treat it as such.  And its importance has grown exponentially as the web makes it easier and more affordable to reach your target audience, and to make it easier for that audience to reach you when they need help.  And John Jantsch is the guy many small business people turn to get their marketing efforts successfully off the ground.  John shares with us how small businesses can begin using web 2.0 strategies to begin passing "The Google Test", the importance of blogging to small businesses, the best ways to learn about RSS and its potential impact, and many other great tips to help you through today's marketing maze. He also fills us in on The Workbench, Duct Tape Marketing's new social community.  

John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide.  He is the creator of the Duct Tape Marketing small business marketing system.

His Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site. 

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Toolkits and Expert Marketing Tips for Your Small Business

Posted by Brent Leary on Sun, Feb 03, 2008 @ 01:47 PM

Tags: anita campbell, marketing tips, sme toolkit, ibm

Show :  Toolkits and Marketing Tips for Your Small Business
Guest : Marilyn Johnson, VP of Market Development, IBM
             Anita Campbell, Editor of Small Business Trends
Aired : Sunday February 3rd, 2008

Marilyn JohnsonMarilyn Johnson of IBM visits us again to share information about their newly launched SME Toolkit. IBM and the International Finance Corporation, a private sector of the World Bank, partnered to launch the US version of the toolkit.  The SME Toolkit gives companies, from start-up to experienced, more than 500 pieces of high value content and tools that address business needs such as accounting, finance, business planning, human resources, legal and insurance, sales and marketing, operations and technology. Information on how to start and help businesses grow and succeed can be found on the site.  The site also houses how-to articles, business forms and software, on-line training, and self assessment quizzes.

Leading an organization responsible for developing IBM’s strategy for and marketing to businesses owned or operated by Asians, Blacks, Hispanics, Native Americans and Women in the United States, Marilyn also gives us her take on how these groups are investing in technology to compete, thrive and survive in today's marketplace.

Anita CampbellWe're also joined by a good friend of the show (FOTS) Anita Campbell to talk about a very interesting post she wrote for her site  Anita invited a great group of A-list marketers to share one of their best kept marketing secrets.  The likes of Seth Godin, Guy Kawasaki, Tim Berry and a host of other great marketers, including Anita,  shared some really great tips that can be put into play right away.  Plus you can add your tips in the comment section to be included in a document Anita is putting together.   

Marilyn Johnson is Vice President, Market Development based in White Plains, New York. In this capacity, she leads an organization responsible for developing IBM’s strategy for and marketing to businesses owned or operated by Asians, Blacks, Hispanics, Native Americans and Women in the Americas. She recently expanded her mission to include women owned and women led businesses in selected global markets.  She is an executive with extensive management experience in sales and marketing in the information technology industry. Ms. Johnson’s previous IBM positions, with US and worldwide responsibility, include director of financial services sector marketing, director of eBusiness infrastructure, and director of worldwide sales operations.

Anita Campbell is CEO of Small Business Trends, LLC, a media and information company. In that role she closely follows trends in both the small business market and technology. A respected speaker and emerging trends resource, Ms. Campbell's expertise has been noted or her opinion quoted in numerous major business and entrepreneurial publications.  Her popular website, Small Business Trends, is regularly noted as a rich informational resource. In 2005 the site won the "Best of the Web" award for small business blogs from Forbes and numerous other awards and honors.

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