Guest : Russ Mayfield, CEO of SocialText
Aired : Saturday June 16th, 2007
The term Enterprise 2.0 is being thrown around more and more these days. But what is it really and is it something you need to be aware of? Our guest Ross Mayfield will fill us in on what Enterprise 2.0 is and how it may impact the way you will communicate with customers, partners and others on your team.
Ross Mayfield is CEO & Co-founder of Socialtext, the first wiki company and leading provider of Enterprise 2.0 solutions. A noted blogger and industry expert, he is a serial and social entrepreneur. Mayfield has grown Socialtext to over 2,000 customers with Software-as-a-Service, Appliance and Open Source solutions. Mayfield partnered with Dan Bricklin, the creator of the first spreadsheet visiCalc, to co-develop and distribute SocialCalc. Previously, Mayfield served as VP of Marketing for a Fujitsu spinout and CEO of an enterprise risk management software company. Mayfield co-founded and served as president of RateXchange, the leading B2B commodity exchange for telecom. Mayfield served as the marketing director of the largest privately held telecommunications group in Eastern Europe and was the internal lead manager of their Initial Public Offering. He also founded an ISP, a web-design company, and has served on a number of Advisory Boards of high tech startups. Mayfield is a former advisor to the Office of the President of Estonia and began his career in the non-profit sector.
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