Technology for Business Sake Podcast - Shows

Office 2.0, Online Video Ads and Their Impact On Your Small Business

Posted by Brent Leary on Mon, Nov 19, 2007 @ 11:32 PM

Show :Office 2.0, Online Video Ads and Their Impact On Your Small Business
Guests : Ismael Ghalimi, Organizer of the Office 2.0 conference 
               Ken Lipscomb, CEO and Founder of
Aired : Sunday November 18th, 2007

Ismael GhalimiWe've talked about Web 2.0, Enterprise 2.0, CRM 2.0, Print 2.0 and just about any other "2.0"  out there.  But Office 2.0 is definitely something that small businesses need to be aware of as it will play an ever increasing role in how you'll do business now and into the foreseeable future.  Our first guest is the organizer of the annual Office 2.0 conference, Ismael Ghalimi.  Ismael fills us in on what Office 2.0 is and how it relates to Web 2.0, how companies are using SaaS to replace traditional software, who are some of the players in the Office 2.0 SaaS market, and why all attendees to the last Office 2.0 conference each received an iPhone.  And guess what next year's conference attendees will get for showing up next year?  Listen to find out.

Ken LipscombWe also talk with Ken Lipscomb, ceo and founder of,  a video advertising marketplace using commercial templates to make the medium more accessible for small and medium-sized businesses.  Ken talks about the growing acceptance of viewing video content online,  the acceptance of video ads by web surfers, and the opportunity small businesses have to incorporate video ads into their marketing strategy to attract more eyeballs to their sites.  Ken also discusses the process of using a service like FourSpots to put together an online video ad and how it gets distributed to sites like Google, as well as cable tv and even mobile phone screens.  We also go over a few eye raising stats about the impact of video ads on getting people to your site, and the actions they take once they're there.  Plus Ken tells us where the name FourSpots came from and how it plays into scheme of things.

Ismael Ghalimi has been referred to by many as a technology visionary, and strategic industry leader. Having founded Intalio in 1999, Ismael’S team created the first standards-based Business Process Management System (BPMS), defining the scope and functionality for this new breed of enterprise software. Ismael has spearheaded major partnerships and industry alliances, most notably the founding of the Business Process Management Initiative (, the original standards body for BPM technologies. Ismael is the author of IT|Redux, a weblog covering the transformation of the IT industry, coined the term Office 2.0, and is the organizer of the Office 2.0 Conference.

Ken Lipscomb has over 20 years of experience in implementing database, interactive multimedia, and publishing and communications technologies. Most recently, Ken founded and served as Chairman and CEO of ZapMedia. ZapMedia created the industry’s first converged device and IP based broadcasting network for distributing music, videos and web browsing to the living room.At ZapMedia he raised over $270 million in funding and during the Internet hey day, achieved a market valuation of greater than $billion. Prior to founding ZapMedia, Ken was the founder, President and CEO of InfoGraphix Technologies, Inc. a computer software development company specializing in digital print controllers and Postscript™ printing software, where he engineered printer interface circuit boards and software for color copiers and large format color imaging devices.

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Tags:, online video ads, web 2.0, office 2.0

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