Guests : Paul Greenberg, author of CRM at the Speed of Light
Ken McGaffin, CMO of Wordtracker
Siamak Taghaddos, CEO of GotVMail.com
Aired : Sunday December 9th, 2007
The December issue of CRM magazine's cover story is on what's coming up in 2008 with respect to CRM, social networking and SaaS. The magazine's senior editor, Marshall Lager, wrote the feature and talks to a number of industry leaders who share the opinions on what 2008 has in store. And the go-to guy for this piece is our buddy Paul Greenberg, author of CRM at the Speed of Light. Paul gives us his take on what to look out for, the growing importance of social networking on crm, how software-as-a-service is growing stronger, and what vendors to look out for in the coming year. He also talks about the huge mistake Facebook made with Beacon, and talks about the new social networking site for crm professionals, MyCRMCareer.com. Plus we hear about a new podcast series Paul's putting together, and what role Brent plays in it.
We also introduce a new monthly segment called Keyword Rich: Uncovering the words that get you noticed on the Web. In this segment we're glad to have Ken McGaffin, chief marketing officer of Wordtracker, join us to talk about how you can find the best words and phrases to bring people to your website right when they're looking for help. We get started with the basics with Ken explaining the importance of finding the right words to your success on the web, and how Oprah Winfrey can help you reach people searching for chocolate.
We also spend a few minutes with GotVMail ceo Siamak Taghaddos discussing how entrepreneurs can have a professional phone system with all the bells and whistles, without having to install and maintain a traditional PBX system.
Paul Greenberg is an internationally renowned expert on CRM and one of CRM's most influential authors. His best-selling book, CRM at the Speed of Light: Essential Customer Strategies for the 21st Century, is now in eight languages and is used as a textbook in over 60 countries and universities across multiple continents. It is called "the number 1 CRM book" by SearchCRM.com. The Asian edition of CIO Magazine named it one of the 12 most important books an Asian CEO will ever read. It is called "the bible of the industry."
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