Guest : David Meerman Scott
Aired : Sunday June 8th 2008
As small businesses grow more comfortable with social media tools its important to utilize them in a strategic fashion in order to maximize their impact. David Meerman Scott, author of The New Rules in PR and Marketing, joins us to discuss how these tools can be used to build your brand, connect with your target audience, and positively affect the bottom line. David also shares how giving away his "new rules" ebook was worth a million dollars and created new exciting opportunities for him. He also discusses why it's important for you to speak directly to your target, and using the right tools and delivery channels is key to creating lasting relationships. And David shares why he uses his middle name in all of his content.
Plus check out Brent's thoughts on what role Twitter played in Barack Obama being the presumptive winner of the Democratic presidential primary.
David Meerman Scottis a recovering VP marketing for two publicly traded technology companies and was also Asia Marketing Director for Knight-Ridder, at the time one of the world's largest newspaper and electronic information companies. He is now an online thought leadership and viral marketing strategist and the author of the best selling PR and marketing book The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly which is being published in 17 languages. Check out his blog or download his free ebook The New Rules of Viral Marketing: How word-of-mouse spreads your ideas for free.
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