Technology for Business Sake Podcast - Shows

Relationship Blogging with Liz Strauss

Posted by Brent Leary on Wed, Aug 13, 2008 @ 03:05 PM

Show : Relationship Blogging

Guest : Liz Strauss, Social Media Strategist

Aired :August 13th 2008 

Michael Schultz

One of the main principles of social crm is turning content into conversations.  You can't have meaningful business relationships without first participating in meaningful, interesting conversations to get the ball rolling.  Liz Strauss knows how to create meaningful conversations.  So much so that readers to her blog have left over 69,000 comments in less than three years.  Liz shares with us her views on how to create lasting relationships with your blog, the importance of participating in conversations, and her take on Twitter's role in building relationships.  She also goes over her thought process for sizing up folks who follow her on Twitter.  With more than 2,500 followers, she's got a few interesting insights you'll want to check out.  Oh yeah, we'll also fill you in on why it's ok to be called an SOB by Liz.

We also welcome back Intuit's Kira Wampler.  Kira fills us in on their Jingle Generator campaign to help small businesses add a little fun to their entrepreneurial endeavors.  It's one of those audacious online acts we like to point out!

According to EatonWeb, "Liz Strauss is perhaps the most influential relational blogger on the Internet." Her blog -Liz Strauss at Successful Blog - has been called both a destination and an event. Open Comment Nights, a Blog-to-Blog Conversation, a Blogger's Cafe, single questions, and on-the-blog strategy sessions keep readers returning to conversations that often last for days. Her blog has tens of thousands of comments.

Liz has worked over 20 years in print, software, and online publishing, and strategized with publishers in Europe, Australia, the UK, and Ireland. She has worked with entrepreneurs, small businesses, companies in crisis, and corporate giants. Liz led the vision behind last year's SOBCon07 - THE Relationship Bloggers' Conference that gained the attention of BusinessWeek, the Chicago Sun-Times, and the Innovation Initiative of the Kellogg School of Business.

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Tags: blogging, twitter, jingle generator, intuit, liz strauss