Technology for Business Sake Podcast - Shows

Relationship Blogging with Liz Strauss

Posted by Brent Leary on Wed, Aug 13, 2008 @ 03:05 PM

Tags: blogging, twitter, jingle generator, intuit, liz strauss

Show : Relationship Blogging

Guest : Liz Strauss, Social Media Strategist

Aired :August 13th 2008 

Michael Schultz

One of the main principles of social crm is turning content into conversations.  You can't have meaningful business relationships without first participating in meaningful, interesting conversations to get the ball rolling.  Liz Strauss knows how to create meaningful conversations.  So much so that readers to her blog have left over 69,000 comments in less than three years.  Liz shares with us her views on how to create lasting relationships with your blog, the importance of participating in conversations, and her take on Twitter's role in building relationships.  She also goes over her thought process for sizing up folks who follow her on Twitter.  With more than 2,500 followers, she's got a few interesting insights you'll want to check out.  Oh yeah, we'll also fill you in on why it's ok to be called an SOB by Liz.

We also welcome back Intuit's Kira Wampler.  Kira fills us in on their Jingle Generator campaign to help small businesses add a little fun to their entrepreneurial endeavors.  It's one of those audacious online acts we like to point out!

According to EatonWeb, "Liz Strauss is perhaps the most influential relational blogger on the Internet." Her blog -Liz Strauss at Successful Blog - has been called both a destination and an event. Open Comment Nights, a Blog-to-Blog Conversation, a Blogger's Cafe, single questions, and on-the-blog strategy sessions keep readers returning to conversations that often last for days. Her blog has tens of thousands of comments.

Liz has worked over 20 years in print, software, and online publishing, and strategized with publishers in Europe, Australia, the UK, and Ireland. She has worked with entrepreneurs, small businesses, companies in crisis, and corporate giants. Liz led the vision behind last year's SOBCon07 - THE Relationship Bloggers' Conference that gained the attention of BusinessWeek, the Chicago Sun-Times, and the Innovation Initiative of the Kellogg School of Business.

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Letting Your Small Business Go Blogwild with Andy Wibbels

Posted by Brent Leary on Thu, Jul 17, 2008 @ 05:46 PM

Tags: blogging, social media, andy wibbels, small business

Show : Letting Your Small Business Go Blogwild
Guest : Andy Wibbels
Aired : Sunday July 13th 2008 

Michael SchultzAndy Wibbels is one of the most respected bloggers in the world. He's been at it since 2000. His book - Blogwild - is a must read for anyone trying to get the most out of their blogging efforts. Andy shares his wealth of knowledge on how to make the most of your business blogging experiences, how to develop your own personal style, and how you can turn blog posts into business opportunities.

 Plus Brent goes over his experiences buying his first pc in over five years.  Check out his advice for those looking to buy a top notch content-creating machine, on a budget!

 Andy Wibbels is an award-winning blogger, author, trainer and has helped hundreds of companies all over the world use blogging to build their business. Wibbels is also a marketing manager for Six Apart, makers of popular blogging tools TypePad, Movable Type and Vox. He is a contributing author to Success Secrets of the Online Marketing Superstars and the creator of the Easy Bake Weblogs, RSS Essentials and Podcasting Bootcamp seminars. You can find him at

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or   download here


Tim Berry on Business Planning, Blogging and Small Business

Posted by Brent Leary on Sat, Dec 01, 2007 @ 04:41 PM

Tags: blogging, tim berry, business plan pro

Show :Tim Berry on Business Plans, Blogging and Your Small Business
Guests : Tim Berry, founder of Palo Alto Software
Aired : Sunday December 2nd, 2007

Tim BerryTim Berry has a passion for helping people understand the importance of business planning to the continuing success of their organizations.  He founded Palo Alto Software and created Business Plan Pro, one of the leading business applications on the market.  Tim talks with us about why business planning is critical for the businesses of all sizes, how business planning should be a continual business activity, and some best practices for getting started with it.  Tim also shares with us how his blogging fits in with the strategy of the company, and his own personal crusade to share his knowledge and experience with as many people as possible.  And since Tim may not be perceived as the stereotypical blogger, we ask him if he thinks the more experienced entrepreneurs should dive in to Web 2.0 more than they have.

We also talk with Small Biz Trend's editor Anita Campbell about the surprising results of a test she performed to see what impact her SitePal speaking  avatar had on the number of people subscribing to her monthly newsletter.  She fills us in on how she was able to increase those signups by 144%.  And also check out Brent's double-rant on why he now refers to bookstore giant Barnes & Noble as Barnes & Ignoble, and the email he received that had him talking about Blogger Relationship Mis-management

Tim Berry is president of Palo Alto Software and principal author of its Business Plan Pro® software for developing business plans. He was a cofounder of Borland International, which was founded in 1983 and went public in 1986. Before creating his own company, he was a planner for Business International and Creative Strategies, and a consultant in business planning to Apple Computers. He is also the founder of, the world's most well-known business-planning resource site.

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or   download here

Should You Use a Blogging Platform as Your Corporate Website?

Posted by Brent Leary on Sun, Sep 09, 2007 @ 01:30 PM

Tags: movable type, typepad, blogging, six apart

Show :Should You Use a Blogging Platform as Your Corporate Website?
Guest : Chris Alden, EVP and GM of Six Apart - Professional Division
Aired : Saturday September 8th, 2007

Chris AldenAs blogging continues its march into the business mainstream many traditional small businesses are trying to figure out the best way to incorporate it into web strategy.  Should it be a part of your corporate website or should it stand alone?  Another option that is increasingly being explored is whether to use a blog platform as your corporate website. 

This week's guest Chris Alden of Six Apart, the maker of leading blog tools Movable Type and TypePad.  Chris discusses why companies may want to use a blogging platform as their corporate website and gives a few examples for how to incorporate desired functionality into a website built on top of a blogging platform.  And Chris talks about where Movable Type fits and its position with respect to open source.

Brent and Michael also catch up with Auren Hoffman, ceo and founder of TrustFuse and RapLeaf.  Auren tells us how you can check your (or somebody else's) rep on the web by just going to RapLeaf and plugging in your email address.  And how your company can use TrustFuse to learn how your customers/community members use the web, which can help you target your efforts to more effectively communicate with them.  And Michael learns about Eric B and Rakim, and also finds out what KRS-ONE stands for.

Christopher J. Alden is EVP and GM for the Professional Division at Six Apart, Ltd., overseeing the Movable Type and TypePad product lines of professional blogging software and services. Six Apart, the largest independent blogging company, acquired Rojo Networks, Inc., creator of an innovative RSS feed reading service, where Mr. Alden was co-founder and CEO. Before Rojo, he was CEO of Red Herring Communications, Inc., publisher of Red Herring magazine – described by the Wall Street Journal as the “bible of Silicon Valley” – which he helped launch out of his house in 1993. Prior to that he founded Computer Guides, a consultancy, and taught computer studies at Crystal Springs Uplands school. Mr. Alden also has a background in real estate development and hotel management, having worked for Western Land Corporation and Woodside Hotels & Resorts. 

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or   download here

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