Technology for Business Sake Podcast - Shows

Acrobat 9, and Small Business Collaboration

Posted by Brent Leary on Fri, Aug 08, 2008 @ 06:40 PM

Tags: knol, adobe acrobat, collaboration, cuil

Show : Acrobat 9, and Small Business Collaboration

Guest : Marion Melani, Adobe Group Product Marketing Manager

Aired : Sunday July 27th 2008 

Michael Schultz

Turning clicks into customers is one of the biggest challenges facing small business people today.  But before those clicks turn into paying customers, they need to turn into conversations.  And nothing starts a good conversation on the web today like great content.

Usually interesting content comes from collaborations with the right people.  And we welcome back Adobe's Marion Melani to share with us how the latest version of Adobe Acrobat (version 9) can help make our collaborative efforts more productive and effective.  Marion discusses the new features for collaboration, creating multimedia pdf portfolios,and how adds a whole new dimension to using Acrobat.

Plus Paul Greenberg joins me to share his take on the new "search engine" Cuil, and the flap over Google Knol.

Marion Melani is a group product marketing manager in the Business Productivity Business Unit at Adobe Systems Incorporated. She is responsible for driving the go-to-market and business strategy for the Adobe Acrobat product line, including customer and market research, customer segmentation, messaging, pricing, forecasting, and business measurement.

During her 17 years at Adobe, Melani has held several key product marketing and product management roles in various parts of the business, including enterprise server solutions, Adobe Reader, FrameMaker, eBooks, and PDF marketing. Melani joined Adobe as part of the company's 1995 acquisition of Frame Technology Corporation.

Melani earned a BA degree in Social Sciences from the University of California at Berkeley. 

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