Technology for Business Sake Podcast - Shows

The CRM Gang: Where We Stand Today, Where We'll Be Tomorrow

Posted by Brent Leary on Wed, Oct 01, 2008 @ 03:01 AM

Tags: crm, social media, twitter, social crm

Show : CRM Gang: Where We Stand Today, Where We'll Be Tomorrow business?
Guest : Ginger Conlon, Rob Bois, Marshall Lager and John Yaggie
Aired : Monday September 30th, 2008

Last year we assembled a trio of CRM experts to talk about the latest developments and what businesses of all sizes should be considering as they implement crm strategies and technologies.  We're glad to welcome them back to see what's changed, what's new and what's important for you to know- now and in the near future.  Our guests include 1to1 magazine's Ginger ConlonRob Bois of AMR Research and CRM magazine's Marshall Lager. We cover the growing impact of social media on CRM, how CRM may help you retain customers in the current economic conditions, and hear how companies are using tools like Twitter to connect with customers and prospects.  We also pick the gang's collective brain to find out what we'll be talking about next year when we bring them back in 2009.  If you're thinking about integrating social media into your CRM initiatives, this is a must-listen!

Sites mentioned during the conversation:

If that's not enough, we also speak with John Yaggie, senior director of CRM for consulting firm Avanade.  John shares with us the results of Avanade's recent study they undertook measuring the interest, implementation and impact of social media on CRM initiatives.  John shares some surprising findings, and gives his take on why so many companies believe social media is important to the future of their companies, but almost 60% of respondents have no current plans to use it.

 

Ginger Conlon, editor-in-chief of 1to1 Media , is responsible for the direction and day-to-day editorial operations of 1to1 Magazine and its e-newsletters. Additionally, she serves as vice president of analyst relations for the CRM Association and as a board member of the New York chapter of the ASBPE.  Ms. Conlon is a 20-year industry veteran, having covered sales, marketing, and customer service strategies and technologies since starting her journalism career. Previously, she served as the editor-in-chief of CRM magazine. 



Rob Bois 
works as a research director in AMR Research’s Market Services team with a specific focus on customer management. He is dedicated to the detailed study of business processes and software related to sales, service, and support functions. Rob is specifically responsible for researching, analyzing, and writing about channel management, sales tools, marketing automation and software-as-a-service .




Marshall Lager is CRM magazine's senior editor. He assigns and edits daily news stories for destinationCRM.com and for the Insight section of the magazine. Marshall covers the sales and wireless technology news beats in addition to writing features and section articles for CRM magazine and its Web site. He also writes "Pint of View," the magazine's humor-in-CRM column.

 


John YaggieJohn Yaggie is the Senior Director for CRM at Avanade, with responsibility for sales, business development and delivery of Microsoft Dynamics CRM solutions for Avanade’s enterprise customers.  John has spent the last 15 years working with customers to help them design and build highly integrated CRM systems to meet their unique business challenges.

 

Listen NOW! 
or   download here

Will 2008 be THE Year Small Businesses Embrace CRM?

Posted by Brent Leary on Sun, Mar 02, 2008 @ 01:06 PM

Tags: crm, infusion software, inc.com, small business

Show : Will CRM Finally Be Fully Embraced By Small Business in 2008?
Guest : Dave Lee, VP of Marketing for Infusion Software
Aired : Sunday March 2nd, 2008

Michael Schultz

In an article written for Inc.com, Brent put forth a few reasons why he feels 2008 will be the year small businesses turn en mass to customer relationship management (CRM) services to find, catch and keep good customers.  With more choices available, affordable solutions, and easy to use services it all seems there for the choosing.  One of the companies focused on small business crm is Infusion Software.  Our guest this week, Infusion's Dave Lee, talks about why his company is changing how they approach serving the small business CRM market by focusing more heavily on e-marketing.  He also shares with us how posting a spoof of NBC's hit show "The Office" on YouTube brought in over 450 leads in a few weeks.  Plus download Infusion's free eBook - The Entrepreneur's Guide to Mastering Follow-up.

Also this week Ken McGaffin from Wordtracker is back with his monthly segment, Keyword Rich.  This time around Ken talks about the importance of uncovering words that might not come to mind, but can drive great amounts of targeted traffic - lateral keywords.  And Brent talks about the Dale Carnegie 2.0 kick he's been on lately. 

Listen NOW! 
or   download here

Social CRM, SaaS and Uncovering Words That Get You Noticed on the Web

Posted by Brent Leary on Sun, Dec 09, 2007 @ 12:30 AM

Tags: crm, saas, gotvmail.com, wordtracker, paul greenberg

Show :Social CRM, SaaS and Uncovering Words That Get You Noticed on the Web
Guests : Paul Greenberg, author of CRM at the Speed of Light
               Ken McGaffin, CMO of Wordtracker
               Siamak Taghaddos, CEO of GotVMail.com
Aired : Sunday December 9th, 2007

Tim BerryThe December issue of CRM magazine's cover story is on what's coming up in 2008 with respect to CRM, social networking and SaaS.  The magazine's senior editor, Marshall Lager, wrote the feature and talks to a number of industry leaders who share the opinions on what 2008 has in store.  And the go-to guy for this piece is our buddy Paul Greenberg, author of CRM at the Speed of Light.  Paul gives us his take on what to look out for, the growing importance of social networking on crm, how software-as-a-service is growing stronger, and what vendors to look out for in the coming year.  He also talks about the huge mistake Facebook made with Beacon, and talks about the new social networking site for crm professionals, MyCRMCareer.com.  Plus we hear about a new podcast series Paul's putting together, and what role Brent plays in it. 

Ken McGaffinWe also introduce a new monthly segment called Keyword Rich: Uncovering the words that get you noticed on the Web.  In this segment we're glad to have Ken McGaffin, chief marketing officer of Wordtracker, join us to talk about how you can find the best words and phrases to bring people to your website right when they're looking for help.  We get started with the basics with Ken explaining the importance of finding the right words to your success on the web, and how Oprah Winfrey can help you reach people searching for chocolate.

We also spend a few minutes with GotVMail ceo Siamak Taghaddos discussing how entrepreneurs can have a professional phone system with all the bells and whistles, without having to install and maintain a traditional PBX system. 

Paul Greenberg is an internationally renowned expert on CRM and one of CRM's most influential authors. His best-selling book, CRM at the Speed of Light: Essential Customer Strategies for the 21st Century, is now in eight languages and is used as a textbook in over 60 countries and universities across multiple continents. It is called "the number 1 CRM book" by SearchCRM.com. The Asian edition of CIO Magazine named it one of the 12 most important books an Asian CEO will ever read. It is called "the bible of the industry."

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or   download here

Microsoft on Small Business and Microsoft CRM Live

Posted by Brent Leary on Mon, Sep 17, 2007 @ 12:44 AM

Tags: crm, saas, startup center, microsoft, crm live

Show : Microsoft on Small Business and Microsoft CRM Live
Guest : Cindy Bates, Microsoft GM of US Small Business Group
           Brad Wilson, Microsoft GM of Dynamics CRM
Aired : Saturday September 15th, 2007

Cindy BatesMicrosoft's long awaited on demand crm product, Microsoft CRM Live, is close to hitting the streets and will no doubt be of interest to businesses of all sizes looking to implement a customer relationship management solution. But what will it mean to small businesses ready to take the crm leap?  And how will it work with other popular Microsoft products like Office and Outlook?  Our guests this week are Cindy Bates, Microsoft's general manager of the US Small Business Group, and Microsoft Dynamics CRM general manager Brad Wilson.  Cindy and Brad fill us in on the biggest challenges facing their small business customers and how Microsoft is addressing them.  They also discuss how Microsoft CRM Live will benefit small businesses, and how services like Office Live are being used to help small businesses utilize the web more effectively.  Plus find out how Microsoft Startup Center is helping entrepreneurs get their business ideas off the ground with the help from partners like Federal Express, Bank of America and Master Card.

Brad WilsonAnd check out Brent's take on why too many people are focused too heavily on figuring out how to get ranked higher in search engines and on social media sites like Digg, and not producing the best content they can to capture the attention of those who can use their services.  In fact, people can use the COLT-45 approach to the web.  No this is not about cracking open a "40" with Billy Dee Williams, but writing content that people will want to Comment On and Link To.  And the easiest way to begin getting comments and links is to build your home team of friends and family that you can count on to write a short comment and/or link to when you post a blog entry.  Try to get at least 4 or 5 (these numbers just work better for naming purposes) folks to get started with and move up from there.  And check out Michael's reaction when he hears Can I Kick It from A Tribe Called Quest for the first time!


Cynthia (“Cindy”) Bates is the general manager of Microsoft Corp.’s U.S. Small Business where for the past two years she has been responsible for harnessing Microsoft’s resources to best serve the needs of the 5.5 million small businesses in the United States.  Bates is charged with bringing even greater focus and visibility to Microsoft’s already strong, ongoing efforts to serve small businesses. She aims to build increasingly meaningful connections between Microsoft and its small-business customers and educate them on ways that Microsoft® products can help them successfully meet their business objectives.

Previously, Bates was a managing director for corporate development and strategy at Microsoft, a role in which she led a team responsible for strategically evaluating, structuring, valuing and negotiating the company’s mergers, acquisitions, investments and joint ventures. One of her primary areas of focus was on the small-business applications market, including the orchestration of the strategically vital acquisitions of Navision a/s and Sales Management Systems for Microsoft Business Solutions.

Brad Wilson is the general manager of Microsoft® CRM for the Microsoft Business Solutions Business Group at Microsoft Corp. Wilson leads global product management and marketing for Microsoft CRM and is responsible for driving awareness, demand and revenue for Microsoft CRM on a worldwide basis. His team is responsible for product positioning, pricing and packaging, as well as press and analyst relations, sales tools, and partner channel development.

Wilson has 20 years of experience in the technology industry, including more than 10 years in CRM. Before joining Microsoft, Wilson was the worldwide vice president of marketing for PeopleSoft where he was responsible for messaging, sales tools and support, press and analyst relations, and global demand generation. Before PeopleSoft, Wilson held senior management roles at E.piphany, including vice president in product marketing and technology alliances. Wilson also spent approximately 12 years at HP in engineering, consulting and marketing management roles, and has played key roles in two Silicon Valley software startups (RightPoint and Sigma Dynamics Inc.).

Listen NOW! 
or   download here

CRM: Where is it heading and where will it take your small business?

Posted by Brent Leary on Thu, Jul 26, 2007 @ 04:09 PM

Tags: crm, saas, technology, it trends

Show : CRM: Where is it heading and where will it take your small business?
Guest : Ginger Conlon, Rob Bois, Marshall Lager and Steve King
Aired : Saturday July 28th, 2007

Small businesses are turning to customer relationship management (CRM) in growing numbers to help bolster customer acquisition and retention.  Companies like Salesforce.com, NetSuite and others have made CRM accessible to companies of all sizes.  And today these services are easier to use, offer tons of functionality and can provide competitive advantages if you use them effectively.  But it's hard to keep up with all the changes taking place.  And that's why we've assembled a trio of CRM experts to talk about the latest developments and what small businesses should be considering as they begin implementing crm strategies and technologies.  Our guests include 1to1 magazine's Ginger Conlon,  Rob Bois of AMR Research and CRM magazine's Marshall Lager.  They cover topics like what impact the iPhone will have on CRM, are we in the midst of CRM 2.0 and what does Microsoft's CRM Live mean to the industry and to small businesses. 

If that's not enough for you, we also talk with research affiliate Steve King of The Institute of the Future .  Steve is one of the authors of the Intuit Future of Small Business report series, and he fills us in on the finding of the second installment focused on technology trends that will impact small business over the next decade.


Ginger Conlon, editor-in-chief of 1to1 Media , is responsible for the direction and day-to-day editorial operations of 1to1 Magazine and its e-newsletters. Additionally, she serves as vice president of analyst relations for the CRM Association and as a board member of the New York chapter of the ASBPE.  Ms. Conlon is a 20-year industry veteran, having covered sales, marketing, and customer service strategies and technologies since starting her journalism career. Previously, she served as the editor-in-chief of CRM magazine. 



Rob Bois 
works as a research director in AMR Research’s Market Services team with a specific focus on customer management. He is dedicated to the detailed study of business processes and software related to sales, service, and support functions. Rob is specifically responsible for researching, analyzing, and writing about channel management, sales tools, marketing automation and software-as-a-service .




Marshall Lager is CRM magazine's news editor. He assigns and edits daily news stories for destinationCRM.com and for the Insight section of the magazine. Marshall covers the sales and wireless technology news beats in addition to writing features and section articles for CRM magazine and its Web site. He also writes "Pint of View," the magazine's humor-in-CRM column.


Steve King's  work at the Institute for the Future (IFTF) is focused on helping clients gain insights from IFTF research and create action plans based on IFTF forecasts and analysis. Steve has over 20 years experience of technology industry and consulting experience.  Steve's current research area is focused on understanding how the Internet and social networks are changing the corporate marketing function.

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or   download here

Small Business Technology Talk with BusinessWeek's Stephen Wildstrom

Posted by Brent Leary on Sat, Jun 23, 2007 @ 12:00 PM

Tags: crm, technology, apple, microsoft, steve wildstrom, google, businessweek

Show : Talking Tech with Stephen Wildstrom
Guest : Stephen Wildstrom, writer and editor of BusinessWeek's "Technology and You" column
Aired : Saturday June 23rd, 2007

From the iPhone, to Microsoft Surface to Web 2.0, and all things Google there are so many things going on in technology.  Lucky for us that Steve Windstrom from BusinessWeek allowed us to fire a whole bunch of questions at him to help us figure some of this out.  And if one guru weren't enough, our guest co-host this week is Paul Greenberg, author of the best selling book CRM at the Speed of Light and popular blog PGreenblog.  Paul fills in for Michael who's been dispatched on a secret assignment.   Brent and Paul talk about Web 2.0 and CRM being perfect partners, and how the CRM vendors haven't seemed to recognize that yet.

Stephen H. Wildstrom is writer and editor of BusinessWeek's personal technology column, "Technology & You," a position he assumed in April 1994. Mr. Wildstrom has done commentaries on high-tech issues for CNBC, Fox, PBS, and National Public Radio's Morning Edition. In addition, his column has been featured in segments on BusinessWeek TV and ABC's Business Now. He has served as a panelist at industry trade shows and conferences, including the Consumer Electronics Show and Mobile Insights, and as a judge at a number of industry competitions, including the Software Publishers Association's Codie Awards. Mr. Wildstrom had the honor of receiving two National Magazine Awards and a McGraw-Hill Achievement Award, and is a member of the Association for Computing Machinery.

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or   download here

Salesforce.com & Google, Plus SMB Trends with John Warrillow

Posted by Brent Leary on Mon, Jun 18, 2007 @ 12:56 AM

Tags: crm, warrillow, it trends, small business, google, salesforce.com

Show : SMB Trends
Guest : John Warrillow, CEO of Warrillow and Company
Aired : Saturday June 9th, 2007

Today we talk with John Warrillow, ceo and founder of Warrillow and Company. The company created The Warrillow Subscriber Network -- an advisory service for 55 enterprise companies targeting the Small & Medium Business (SMB) segment which provides market research insight on the SMB market. We also get an expert take from AMI Partners' Laurie McCabe on what to make out of the "big" announcement on Salesforce.com and Google's new partnership, and what it means to small businesses. Filling in for Michael this week is Lynn Do, president of Renovo Data. 

In addition to being the ceo of Warrillow and Company, John is the author of Drilling For Gold: How Corporations Can Successfully Market to Small Businesses.  He is frequently quoted in media outlets like The Wall Street Journal and Business Week.

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or   download here

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