Technology for Business Sake Podcast - Shows

Barack Obama's Social Media Lessons for Small Business

Posted by Brent Leary on Mon, Oct 13, 2008 @ 03:01 PM

Tags: social media, twitter, barack obama, blue state digital, facebook

Show : Barack Obama's Social Media Lessons for Small Business
Guest : Jascha Franklin-Hodge, co-founder and CTO of Blue State Digital
Aired : Tuesday October 7th, 2008

There continues to be a great deal of interest in how Barack Obama's campaign has utilized social media in his race for the White House.  He's the most followed person on sites like Facebook and Twitter, two places on the web business people are using more frequently.  His videos, and those made on his behalf, have been viewed millions of times.  And incredibly large numbers of people have donated hundreds of millions of dollars to his campaign.  Which makes it no surprise that publications, from MIT's Technology Review to the Washington Post, are fascinated at the impact social media has had on his campaign.

 Our guest this week is Jascha Franklin-Hodge, co-founder and chief technology officer of Blue State Digital.  BSD is the technology partner behind BarackObama.com and the My.BarackObama.com social networking site.  Jascha shares with us how BSD got started with the campaign, the strategy behind the campaign's web presence and the way it has fostered a wildly active community.  He also discusses what small businesses can take away from the campaign with respect to using technology to engage people.

Politics aside, there are a number of great points Jascha addresses that are easily applicable to any business looking to build a successful web strategy. 

 A BSD founding partner, Jascha Franklin-Hodge brings more than a decade's experience in software development in the corporate, nonprofit, and political spheres to his role as BSD's Chief Technology Officer. He manages the company's technology staff and operations out of BSD's technology center near downtown Boston, including our infrastructure, the maintenance and enhancement of the BSD Online Tools, and our technology client services.

For Gov. Howard Dean's groundbreaking 2004 presidential campaign, Jascha led the technology team responsible for scaling, securing, and maintaining a high-visibility, high-traffic Web site, which received praise from both the political and tech communities for its usability, reliability, and depth of functionality.

Before entering the world of politics, Jascha was the director of software development for America Online's Digital Music Division. He helped architect several cutting-edge applications including Radio@AOL, Spinner, and MusicNet, as well as the digital music player Winamp. He has also worked for the Art Technology Group and Software Tool and Die (The World), and has consulted to the Computer Museum, Andiron Press, the School of The Museum of Fine Arts (Boston), and the Nieman Foundation for Journalism at Harvard University.

Jascha studied computer science at MIT, and lives in Boston.


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OpenSocial, Facebook Beacon, Social Network Portability and Small Business

Posted by Brent Leary on Sat, Jan 05, 2008 @ 02:20 PM

Tags: openid, six apart, opensocial, google, david recordon, facebook

Show : OpenSocial, Facebook Beacon and Social Network Portability
Guest : David Recordon, Open Platforms Tech Lead, Six Apart
Aired : Sunday January 6th, 2008

Scott K. WilderWelcome to the first show of 2008.  And we start the year off trying to figure out when we'll be able to utilize online social networks more efficiently and effectively, to improve both our personal and professional lives.  Our featured guest, Six Apart's David Recordon, shares with us his unique perspective on the social networking landscape, working closely with both Google and Facebook on the subject of social network portability.  David fills us in on the impact of social network fatigue, the potential impact of OpenSocial, the importance of Facebook Beacon and the controversy surrounding it, and how services like OpenID may make our lives online easier to manage.  David also shares how Six Apart tools like TypePad, Vox and MovableType will utilize these platforms to make it easier to build and cultivate successful online communities.  And check out how this Generation Y leader uses Web 2.0 tools to keep in touch with his parents.

We're also excited to kick off our first "Solopreneur Spotlight", featuring Jennifer Hammock, founder of  Divinely Orchestrated Events.   Jennifer fills us in on why she thinks 2008 is the year of the international solopreneur.  And Brent has a special welcome for the newest technology entrepreneur Stanley Burrell.  You may know him by his stage name, MC Hammer.   

David Recordon is Open Platforms Tech Lead for Six Apart, the largest independent blogging company in the world. Recordon has played a pivotal role in the development and popularization of key social media technologies such as OpenID. In 2005, Recordon collaborated with Brad Fitzpatrick in the original development of OpenID, which has since become the most popular decentralized single-sign-on protocol in the history of the web. During a year and a half at VeriSign, Recordon played an active role in refining and evangelizing OpenID, bringing it from an experimental technology to one that's been endorsed by major companies ranging from AOL to Microsoft, and implemented for over 120 million identities on the web. Recordon's history with open source software and open standards stretches back to the beginning of his career, when as a sophomore in high school he volunteered his time to lead an open source message board project with over forty members worldwide. This interest led to his co-founding of a message board hosting provider that still services tens of thousands of users around the world, and that he has since sold. Recordon was recently recognized by Google and O'Reilly as the recipient of a 2007 Open Source Award for his efforts with OpenID and is the youngest recipient in the history of the award.

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