Technology for Business Sake Podcast - Shows

Relationship Blogging with Liz Strauss

Posted by Brent Leary on Wed, Aug 13, 2008 @ 03:05 PM

Tags: blogging, twitter, jingle generator, intuit, liz strauss

Show : Relationship Blogging

Guest : Liz Strauss, Social Media Strategist

Aired :August 13th 2008 

Michael Schultz

One of the main principles of social crm is turning content into conversations.  You can't have meaningful business relationships without first participating in meaningful, interesting conversations to get the ball rolling.  Liz Strauss knows how to create meaningful conversations.  So much so that readers to her blog have left over 69,000 comments in less than three years.  Liz shares with us her views on how to create lasting relationships with your blog, the importance of participating in conversations, and her take on Twitter's role in building relationships.  She also goes over her thought process for sizing up folks who follow her on Twitter.  With more than 2,500 followers, she's got a few interesting insights you'll want to check out.  Oh yeah, we'll also fill you in on why it's ok to be called an SOB by Liz.

We also welcome back Intuit's Kira Wampler.  Kira fills us in on their Jingle Generator campaign to help small businesses add a little fun to their entrepreneurial endeavors.  It's one of those audacious online acts we like to point out!

According to EatonWeb, "Liz Strauss is perhaps the most influential relational blogger on the Internet." Her blog -Liz Strauss at Successful Blog - has been called both a destination and an event. Open Comment Nights, a Blog-to-Blog Conversation, a Blogger's Cafe, single questions, and on-the-blog strategy sessions keep readers returning to conversations that often last for days. Her blog has tens of thousands of comments.

Liz has worked over 20 years in print, software, and online publishing, and strategized with publishers in Europe, Australia, the UK, and Ireland. She has worked with entrepreneurs, small businesses, companies in crisis, and corporate giants. Liz led the vision behind last year's SOBCon07 - THE Relationship Bloggers' Conference that gained the attention of BusinessWeek, the Chicago Sun-Times, and the Innovation Initiative of the Kellogg School of Business.

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Building Successful Small Business Online Communites with Intuit's Scott K Wilder

Posted by Brent Leary on Sat, Dec 29, 2007 @ 08:19 PM

Tags: quickbooks, online communities, intuit, social networking, millennial leaders

Show : Building Successful Online Communities for Small Business
Guest : Scott K. Wilder, Intuit GM of Small Business Online Communities
 Aired : Sunday December 30th, 2007

Scott K. WilderWe're saying good-bye to 2007 on a high note!  Many large companies are trying to build online communities to get closer to small business people they wish to serve, but few have been successful.  In fact a good number of companies end up very disappointed with the reaction (or lack there of) coming from the small business community.  We finish up our first full year on the air (and web) with a great conversation talking about building online communities with Intuit's Scott K. Wilder.  Scott was at the forefront of building Intuit's popular QuickBooks virtual user community.  He talks about why they decided to build an online community long before they became popular, the challenges Intuit faced both internally and externally, and how the community has aided Intuit relate to their customers. Scott also fills us in on the book he recently co-authored, Millennial Leaders: Success Stories From Today's Most Brilliant Generation Y Leaders.

Plus Brent shares some of the responses he received from his article on proclaiming 2008 to be the year of the international solopreneur, and Michael fills us in on a positive experience he had unsubscribing to Eastbay.com's email list.  

Scott K. Wilder is the GM for Intuit`s Small Business Online Communities. Before joining Intuit, Scott was the VP of Marketing and Product Development at KBToys and eToys, the director of Internet services at Borders.com and Apple Computer, and has held senior management positions at American Express and Silicon Graphics. Scott worked on the following online communities: eWorld at Apple, Borders Cafe at Borders.com, KBToys Community at KBToys.com. Scott also is a board member of the Word of Mouth Association (WOMMA) and the Society of New Communications. He received graduate degrees from The Johns Hopkins University, New York University and Georgetown University.

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or   download here

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