Technology for Business Sake Podcast - Shows

Knowledge Worker Study and Why SMBs Aren't Big on Web 2.0

Posted by Brent Leary on Mon, Nov 05, 2007 @ 12:13 AM

Tags: knowledge worker, small business, web 2.0, adobe acrobat

Show :Knowledge Worker Study and Why SMBs Aren't Big on Web 2.0
Guests : Marion Melani, Group Product Marketing Mgr, Adobe 
               Stuart Feil, Editorial Director, Bredin Business Information
Aired : Sunday November 4th, 2007

Marion MelaniA recent Harris Interactive research study examined how people are working today, including how they communicate to get things done.  The Knowledge Worker study, commissioned by Adobe, surveyed workers in various industries to understand collaboration and document exchange processes.  Marion Melani of Adobe shares with us some of the more surprising discoveries coming out of the study.  She also clues us in on how Adobe Acrobat can assist knowledge workers to be more productive and efficient as they collaborate and exchange documents with their partners and colleagues in order to complete critical tasks.  Marion also fills us in a few more reasons why you may want to go beyond using the free Acrobat Reader and use Acrobat Professional to enhance document security and portability.

And don't miss the conversation with Stuart Feil of Bredin Business Information (BBI).  BBI just published a study that found SMBs have not fully embraced Web 2.0.  The report moved Brent to write a blog for Anita Campbell's Small Business Trends site which stirred things up a little.  Stuart has the answers you need to check out if you're interested in Web 2.0 but not quite enough to get going with it.

Marion Melani is a group product marketing manager in the Business Productivity Business Unit at Adobe Systems Incorporated. She is responsible for driving the go-to-market and business strategy for the Adobe Acrobat product line, including customer and market research, customer segmentation, messaging, pricing, forecasting, and business measurement.

During her 17 years at Adobe, Melani has held several key product marketing and product management roles in various parts of the business, including enterprise server solutions, Adobe Reader, FrameMaker, eBooks, and PDF marketing. Melani joined Adobe as part of the company’s 1995 acquisition of Frame Technology Corporation.

Previously, Melani worked in international marketing at Oracle Corporation. Melani earned a BA degree in Social Sciences from the University of California at Berkeley. 

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