Technology for Business Sake Podcast - Shows

OpenSocial, Facebook Beacon, Social Network Portability and Small Business

Posted by Brent Leary on Sat, Jan 05, 2008 @ 02:20 PM

Tags: openid, six apart, opensocial, google, david recordon, facebook

Show : OpenSocial, Facebook Beacon and Social Network Portability
Guest : David Recordon, Open Platforms Tech Lead, Six Apart
Aired : Sunday January 6th, 2008

Scott K. WilderWelcome to the first show of 2008.  And we start the year off trying to figure out when we'll be able to utilize online social networks more efficiently and effectively, to improve both our personal and professional lives.  Our featured guest, Six Apart's David Recordon, shares with us his unique perspective on the social networking landscape, working closely with both Google and Facebook on the subject of social network portability.  David fills us in on the impact of social network fatigue, the potential impact of OpenSocial, the importance of Facebook Beacon and the controversy surrounding it, and how services like OpenID may make our lives online easier to manage.  David also shares how Six Apart tools like TypePad, Vox and MovableType will utilize these platforms to make it easier to build and cultivate successful online communities.  And check out how this Generation Y leader uses Web 2.0 tools to keep in touch with his parents.

We're also excited to kick off our first "Solopreneur Spotlight", featuring Jennifer Hammock, founder of  Divinely Orchestrated Events.   Jennifer fills us in on why she thinks 2008 is the year of the international solopreneur.  And Brent has a special welcome for the newest technology entrepreneur Stanley Burrell.  You may know him by his stage name, MC Hammer.   

David Recordon is Open Platforms Tech Lead for Six Apart, the largest independent blogging company in the world. Recordon has played a pivotal role in the development and popularization of key social media technologies such as OpenID. In 2005, Recordon collaborated with Brad Fitzpatrick in the original development of OpenID, which has since become the most popular decentralized single-sign-on protocol in the history of the web. During a year and a half at VeriSign, Recordon played an active role in refining and evangelizing OpenID, bringing it from an experimental technology to one that's been endorsed by major companies ranging from AOL to Microsoft, and implemented for over 120 million identities on the web. Recordon's history with open source software and open standards stretches back to the beginning of his career, when as a sophomore in high school he volunteered his time to lead an open source message board project with over forty members worldwide. This interest led to his co-founding of a message board hosting provider that still services tens of thousands of users around the world, and that he has since sold. Recordon was recently recognized by Google and O'Reilly as the recipient of a 2007 Open Source Award for his efforts with OpenID and is the youngest recipient in the history of the award.

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Dun and Bradstreet's New Twist on Email Marketing for Small Business

Posted by Brent Leary on Sat, Nov 10, 2007 @ 09:26 PM

Tags: email marketing, opensocial, small business, dun and bradstreet, rapid reach

Show :D&B's New Twist on Email Marketing and Laurie McCabe's Take on Google's OpenSocial
Guests : Manny Conti, Dun & Bradstreet's VP of Small Business Prospecting 
               Laurie McCabe, VP of SMB Insights for AMI Partners
Aired : Sunday November 11th, 2007

Manny ContiNo matter how much we complain about the amount of email we receive, we're all hooked on it.  A recent Harris Interactive study found that email is the most used tool for collaborating with others, used even more than the phone and face-to-face conversation.  And due to it's relative cheapness and the ease in which you can reach thousands of people with a push of a button, it has also become a key marketing tool with which to distribute the ever popular e-newsletter.  But most email marketers are looking for new prospects to send their messages to.  Dun & Bradstreet new service, Rapid Reach, takes email marketing a step further by allowing companies to send their html messages to targeted members of its opt-in database of 3 million plus email addresses.  D&B's Manny Conti fills us in on what Rapid Reach is, how it differs from services like Constant Contact, and how you can quickly get your message in front of kind of people you want to do business with.  And also get a free trial to access the Selectory Business Database from Dun & Bradstreet.

And we also welcome back one of our "go-to" analysts Laurie McCabe from AMI Partners to talk about OpenSocial, Google's new set of apis that promises to make social networks work together, to make it easier on us. I throw my two cents in before Laurie gives us her take on what the impact of OpenSocial will be to small businesses, from both a short term and long term perspective.  

Manny Conti is Vice President of Small Business Prospecting for D&B. He is responsible for helping his small business customers grow by driving Sales, Marketing, Operations and Product Strategy. Additionally, Mr. Conti has held other leadership positions at D&B including Corporate Strategy, Business Development and Financial Planning & Analysis.

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or   download here

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