Technology for Business Sake Podcast - Shows

Aaron Wall, Wordtracker and 50 Kick-ass Keyword Strategies

Posted by Brent Leary on Thu, Sep 25, 2008 @ 11:43 AM

Tags: wordtracker, seo, keywords, aaron wall, ken mcgaffin

Show : Aaron Wall, Wordtracker and 50 Kick-ass Keyword Strategies

Guest : Aaron Wall, author of SEO and Ken McGaffin, CMO of Wordtracker

Aired :September 25th 2008 

Aaron Wall

Content is the driving force behind "winning friends and influencing people" on the web.  Blogging, podcasting, video and many other forms kinds of good content can move people to engage you in conversations, and maybe a little business as well.  But they have to know you exist.  And when they look for information they turn to Google to help them find what they're looking for.  That's why keywords are still vitally important.  So it's just as important today to have a strategy for identifying and using the right combination of words to drive those searchers to your content.


Ken McGaffinThe folks at Wordtracker recently teamed up with SEO expert Aaron Wall to put out the new ebook, 50 Kick-ass Keyword Strategies.  Aaron and Wordtracker's CMO Ken McGaffin talk about their favorite keyword strategies, the importance of building your keyword strategy before creating your content, and why you need to view your content through the eyes of the search engines.  They also talk about the importance of using your sense of humor, checking public statistics to research your industry and understanding the business bias of the search engines.  

If your new to keyword strategy, or looking for a few expert tips to add to your arsenal, you'll definitely50 Kick-ass Keyword Strategies want to hear what Aaron and Ken have to say, as well as checking out the easy-to-read strategies they've included in the ebook.  You'll also want to check out Ken's Keyword Rich tip at the end of the show on how frequently asked question (FAQ) pages on our websites may not be helping us as much as we think they are in terms of driving traffic.

Aaron Wall is a search engine marketer, blogger, and author of the popular SEO Book. Having blogged for years, worked on over a hundred websites, and read many thousands of pages about search and SEO, Aaron usually knows the answer to most SEO questions, or who to ask when he does not. To really understand what makes Aaron tick you should check out his incredibly interesting story on the about page of his blog. 

Ken McGaffin is an experienced internet marketing consultant. He has worked for major pharmaceutical companies, advertising agencies, government bodies and non-profit organizations. Ken is currently the Chief Marketing Officer of Wordtracker, a leading provider of Internet keyword research. 

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Mahalo's Jason Calacanis on Human Search, Google and Web 3.0

Posted by Brent Leary on Sun, Oct 14, 2007 @ 11:07 PM

Tags: jason calacanis, directv, seo, mahalo, paul greenberg, web 3.0

Show :Human Search, Google and Web 3.0
Guest : Jason Calacanis, founder and ceo of
Aired : Sunday October 14th, 2007

Jason CalacanisRobert Scoble of Scobleizer fame did a series of video blogs a while back that really drummed up a lot of attention on how SEO-resistant sites like Mahalo, TechMeme and Facebook were going to "kick Google's butt" in four years.  To find out why human powered search results will give Google and the other search engines a run for their money we went right to the source. founder and ceo Jason Calacanis fills us in on how Mahalo is using humans to deliver higher quality search results and discusses why search engine optimization professionals aren't too happy with him.  Jason also talks about why his definition of Web 3.0 has stirred up controversy, and also shares his thoughts on why the economy may be on the downturn.

Plus check out Brent's rant on why DirecTV's VP Ellen Filipiak is committing another tragic case of Customer Relationship Mis-management, and Paul Greenberg's take on the situation.

Jason McCabe Calacanis is CEO and founder of Mahalo.  He also was CEO and co-founder of Weblogs Inc., a network of widely read blogs including Engadget – ranked # 1 by Technorati - Joystiq, Autoblog, and Blogging Baby. Founded in January of 2004, Weblogs, Inc. became a wholly owned subsidiary of AOL in November of 2005. Calacanis, who was appointed a senior vice president of AOL, maintains editorial supervision over Weblogs, Inc. In June of 2006, Calacanis and relaunched Netscape, the iconic browser owned by AOL and was named its general manager.

Prior to forming Weblogs Inc., Calacanis was CEO and founder of Rising Tide Studios, a media company that published print and online publications including the Silicon Alley Reporter, a must-read monthly that chronicled New York’s internet and new media industries. The company also produced of high-profile industry specific conferences in New York, Los Angeles and San Francisco. After the industry consolidated, the company’s flagship publication changed its focus and became Venture Reporter, which was purchased by Dow Jones.

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or   download here

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