Technology for Business Sake Podcast - Shows

Social CRM, Zoho and Blogs.com

Posted by Brent Leary on Sat, Aug 30, 2008 @ 09:27 PM

Tags: crm 2.0, social crm, six apart, zoho, forrester, blogs.com

Show : Social CRM, Zoho and Blogs.com

Guest : Six Apart's Chris Alden, AdventNet's Sridhar Vembu and Forrester's Bill Band

Aired :August 28th 2008 

Rich Sloan

We're fortunate to have three dynamite guests this week.  We welcome back Six Apart's ceo Chris Alden.  Six Apart is known for its blogging tools, such as Vox, TypePad and Movable Type.  And recently they created Blogs.com, a site that showcases and categorizes the best blogs the web has to offer.  Chris talks about how they determine which blogs to spotlight, how they come with the interesting assortment of top ten lists, and how you can submit your blog for consideration.

 

Sridhar VembuWe also have a great conversation with Sridhar Vembu, ceo of AdventNet - the parent company of Zoho.com.  Zoho creates online productivity and business apps aimed squarely at the small business crowd.  Vembu discusses the importance of web apps to small business, the kinds of online applications small businesses are turning to, and the importance of CRM to the small business success.  He also shares with us why he feels confident about going up against giants like Google, Microsoft and Saleforce.com, and why small businesses are moving from VB/Access applications to online services.

 

Bill BandLast but certainly not least, we speak with Bill Band, Forrest VP of CRM research.  Bill lends his perspective on the growing area social CRM, aka CRM 2.0.  He shares his definition for this area, discusses how it differs from the previous definitions of CRM, and gives us some ideas on which vendors are leading the social CRM charge.  If you're interested in how social media is impacting the CRM industry then you'll definitely want to hear what Bill has to say!

 

Chris Alden has a rich history founding companies in the online media space. Before joining Six Apart in September 2006, he was Co-founder and CEO of Rojo Networks, Inc., an Internet company dedicated to helping information consumers effectively manage dynamic content. Before founding Rojo, he was Co-founder and a former CEO of Red Herring Communications, Inc., which was launched in 1993.

Sridhar Vembu is the CEO of AdventNet, the company behind the Zoho suite of online applications. He co-founded AdventNet in 1996, and has been CEO since 2000. AdventNet has transformed itself from a modest beginning as a software company serving network equipment vendors to a be an innovative online applications provider.

Bill Band serves Business Process & Applications professionals. He is a leading expert on customer relationship management topics, having helped organizations define customer-driven strategies to achieve distinction in the marketplace for his entire career. His research focuses on helping organizations establish and validate CRM strategies, prioritize and focus CRM projects, build executive consensus, facilitate CRM vendor selection, and plan for project success. 

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or   download here

 

OpenSocial, Facebook Beacon, Social Network Portability and Small Business

Posted by Brent Leary on Sat, Jan 05, 2008 @ 02:20 PM

Tags: openid, six apart, opensocial, google, david recordon, facebook

Show : OpenSocial, Facebook Beacon and Social Network Portability
Guest : David Recordon, Open Platforms Tech Lead, Six Apart
Aired : Sunday January 6th, 2008

Scott K. WilderWelcome to the first show of 2008.  And we start the year off trying to figure out when we'll be able to utilize online social networks more efficiently and effectively, to improve both our personal and professional lives.  Our featured guest, Six Apart's David Recordon, shares with us his unique perspective on the social networking landscape, working closely with both Google and Facebook on the subject of social network portability.  David fills us in on the impact of social network fatigue, the potential impact of OpenSocial, the importance of Facebook Beacon and the controversy surrounding it, and how services like OpenID may make our lives online easier to manage.  David also shares how Six Apart tools like TypePad, Vox and MovableType will utilize these platforms to make it easier to build and cultivate successful online communities.  And check out how this Generation Y leader uses Web 2.0 tools to keep in touch with his parents.

We're also excited to kick off our first "Solopreneur Spotlight", featuring Jennifer Hammock, founder of  Divinely Orchestrated Events.   Jennifer fills us in on why she thinks 2008 is the year of the international solopreneur.  And Brent has a special welcome for the newest technology entrepreneur Stanley Burrell.  You may know him by his stage name, MC Hammer.   

David Recordon is Open Platforms Tech Lead for Six Apart, the largest independent blogging company in the world. Recordon has played a pivotal role in the development and popularization of key social media technologies such as OpenID. In 2005, Recordon collaborated with Brad Fitzpatrick in the original development of OpenID, which has since become the most popular decentralized single-sign-on protocol in the history of the web. During a year and a half at VeriSign, Recordon played an active role in refining and evangelizing OpenID, bringing it from an experimental technology to one that's been endorsed by major companies ranging from AOL to Microsoft, and implemented for over 120 million identities on the web. Recordon's history with open source software and open standards stretches back to the beginning of his career, when as a sophomore in high school he volunteered his time to lead an open source message board project with over forty members worldwide. This interest led to his co-founding of a message board hosting provider that still services tens of thousands of users around the world, and that he has since sold. Recordon was recently recognized by Google and O'Reilly as the recipient of a 2007 Open Source Award for his efforts with OpenID and is the youngest recipient in the history of the award.

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or   download here

Should You Use a Blogging Platform as Your Corporate Website?

Posted by Brent Leary on Sun, Sep 09, 2007 @ 01:30 PM

Tags: movable type, typepad, blogging, six apart

Show :Should You Use a Blogging Platform as Your Corporate Website?
Guest : Chris Alden, EVP and GM of Six Apart - Professional Division
Aired : Saturday September 8th, 2007

Chris AldenAs blogging continues its march into the business mainstream many traditional small businesses are trying to figure out the best way to incorporate it into web strategy.  Should it be a part of your corporate website or should it stand alone?  Another option that is increasingly being explored is whether to use a blog platform as your corporate website. 

This week's guest Chris Alden of Six Apart, the maker of leading blog tools Movable Type and TypePad.  Chris discusses why companies may want to use a blogging platform as their corporate website and gives a few examples for how to incorporate desired functionality into a website built on top of a blogging platform.  And Chris talks about where Movable Type fits and its position with respect to open source.


Brent and Michael also catch up with Auren Hoffman, ceo and founder of TrustFuse and RapLeaf.  Auren tells us how you can check your (or somebody else's) rep on the web by just going to RapLeaf and plugging in your email address.  And how your company can use TrustFuse to learn how your customers/community members use the web, which can help you target your efforts to more effectively communicate with them.  And Michael learns about Eric B and Rakim, and also finds out what KRS-ONE stands for.

Christopher J. Alden is EVP and GM for the Professional Division at Six Apart, Ltd., overseeing the Movable Type and TypePad product lines of professional blogging software and services. Six Apart, the largest independent blogging company, acquired Rojo Networks, Inc., creator of an innovative RSS feed reading service, where Mr. Alden was co-founder and CEO. Before Rojo, he was CEO of Red Herring Communications, Inc., publisher of Red Herring magazine – described by the Wall Street Journal as the “bible of Silicon Valley” – which he helped launch out of his house in 1993. Prior to that he founded Computer Guides, a consultancy, and taught computer studies at Crystal Springs Uplands school. Mr. Alden also has a background in real estate development and hotel management, having worked for Western Land Corporation and Woodside Hotels & Resorts. 

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or   download here

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