Technology for Business Sake Podcast - Shows

Chris Brogan, Social Media and Small Business

Posted by Brent Leary on Thu, Aug 07, 2008 @ 11:17 AM

Tags: social media, twitter, chris brogan, small business

Show : Chris Brogan, Social Media and Small Business

Guest : Chris Brogan, VP of Strategy - CrossTech Media

Aired : August 7th 2008 


Trying to keep up with the social media space is daunting.  But we hear all the time how blogs, podcasts, videos and other forms of social media are already changing our lives - business lives included.  Our guest today has been involved with social media from the beginning.  Chris Brogan, aka The Hardest Working Guy in Social Media, shares his perspectives how small business should approach these tools and strategies.  He gives his take on whether Twitter will hit the mainstream, the importance of video, and what your expectations should be when you get started creating content.  He also fills us in on what a Twebinar is and how it fosters great collaboration with participants.  If you're looking for great common sense, business perspectives on social media, this show is definitely for you.

Plus check out the New Roles for Today's Entrepreneur Brent came up with for his latest column for Inc.com.

Chris Brogan is a ten year veteran of using social media and technology to build digital relationships for businesses, organizations, and individuals. Chris speaks, blogs, writes articles, and makes media of all kinds at http://chrisbrogan.com, a popular social media blog. Chris is also the cofounder of the PodCamp unconference series, exploring the use of new media community tools to extend and build value, and currently serves as VP Strategy & Technology at CrossTech Media, an events and technology services business. Chris frequently speaks at and attends marketing and social media events, sharing his passion for all things social media.

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Letting Your Small Business Go Blogwild with Andy Wibbels

Posted by Brent Leary on Thu, Jul 17, 2008 @ 05:46 PM

Tags: blogging, social media, andy wibbels, small business

Show : Letting Your Small Business Go Blogwild
Guest : Andy Wibbels
Aired : Sunday July 13th 2008 

Michael SchultzAndy Wibbels is one of the most respected bloggers in the world. He's been at it since 2000. His book - Blogwild - is a must read for anyone trying to get the most out of their blogging efforts. Andy shares his wealth of knowledge on how to make the most of your business blogging experiences, how to develop your own personal style, and how you can turn blog posts into business opportunities.

 Plus Brent goes over his experiences buying his first pc in over five years.  Check out his advice for those looking to buy a top notch content-creating machine, on a budget!

 Andy Wibbels is an award-winning blogger, author, trainer and has helped hundreds of companies all over the world use blogging to build their business. Wibbels is also a marketing manager for Six Apart, makers of popular blogging tools TypePad, Movable Type and Vox. He is a contributing author to Success Secrets of the Online Marketing Superstars and the creator of the Easy Bake Weblogs, RSS Essentials and Podcasting Bootcamp seminars. You can find him at www.andywibbels.com.

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or   download here

 

Naked Conversations with Shel Israel

Posted by Brent Leary on Sun, Jul 13, 2008 @ 03:10 PM

Tags: web collaboration, social media, shel israel, fastcompany, small business, web 2.0

Show : Naked Conversations with Shel Israel
Guest : Author Shel Israel and USA Today Columnist Steve Strauss
Aired : Sunday July 6th 2008 

Michael Schultz

Even if you wanted to ignore it, and many small business are trying pretty hard to, you can't overlook the impact social media is having on many aspects of our  lives - including our professional lives.  And we really haven't even scratched the surface, as more social tools, sites and communities come online every single day.  

We welcome Shel Israel to the show.  Shel is a pioneer in social media having co-authored, along with Robert Scoble, Naked Conversations.  Shel talks about why he and Robert wrote the seminal book, how social media has changed since writing the book in 2005, and the importance of understanding the impact it can have on your small business.  Shell also looks into his crystal ball to give us a glimpse at what we should be on the lookout for in the not too distant future with respect social media and it's evolving role in our culture.

We also welcome back Steve Strauss, USA Today small business columnist and author of The Small Business Bible. With it being summer time, it's important for us small business types to be able to get away from the office for a bit.  Steve gives us a few pointers on how we can feel comfortable on vacation and still have things running smoothly.  So if you're getting ready to take some time off, or you're too afraid to do so, listen to Steve and get a few tips on how to do it the right way.

And Wordtracker's Ken McGaffin returns for another Keyword Rich segment.  This time around Ken clues us in on how newspapers can be great sources for our keyword research efforts, and how you can use papers to uncover more keywords with Wordtracker's free keyword suggestion tool.   He also discusses how reading industry articles from respected publications can even lead to relationships with columnists looking for experts to interview.  

 Shel Israel writes, speaks and video reports for FastCompany on social media's impact on business and culture. He is a co-author, with Robert Scoble, of "Naked Conversations--how blogs are changing the way businesses talk with customers," and serves as a senior adviser to several promising social media start ups. Shel is a senior adviser to both the Society for New Media Research and the Social Media Club. He also serves on the board of directors for YourTrumanShow a video blogging site.

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or   download here

Will 2008 be THE Year Small Businesses Embrace CRM?

Posted by Brent Leary on Sun, Mar 02, 2008 @ 01:06 PM

Tags: crm, infusion software, inc.com, small business

Show : Will CRM Finally Be Fully Embraced By Small Business in 2008?
Guest : Dave Lee, VP of Marketing for Infusion Software
Aired : Sunday March 2nd, 2008

Michael Schultz

In an article written for Inc.com, Brent put forth a few reasons why he feels 2008 will be the year small businesses turn en mass to customer relationship management (CRM) services to find, catch and keep good customers.  With more choices available, affordable solutions, and easy to use services it all seems there for the choosing.  One of the companies focused on small business crm is Infusion Software.  Our guest this week, Infusion's Dave Lee, talks about why his company is changing how they approach serving the small business CRM market by focusing more heavily on e-marketing.  He also shares with us how posting a spoof of NBC's hit show "The Office" on YouTube brought in over 450 leads in a few weeks.  Plus download Infusion's free eBook - The Entrepreneur's Guide to Mastering Follow-up.

Also this week Ken McGaffin from Wordtracker is back with his monthly segment, Keyword Rich.  This time around Ken talks about the importance of uncovering words that might not come to mind, but can drive great amounts of targeted traffic - lateral keywords.  And Brent talks about the Dale Carnegie 2.0 kick he's been on lately. 

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or   download here

John Jantsch on Social Media and Small Business Marketing

Posted by Brent Leary on Fri, Feb 08, 2008 @ 12:08 AM

Tags: social media, duct tape marketing, john jantsch, small business

Show : John Jantsch on Social Media and Small Business Marketing
Guest : John Jantsch, Founder of Duct Tape Marketing
Aired : Sunday February 10th, 2008

Michael SchultzMarketing is the life blood of successful small businesses, even if many of them don't treat it as such.  And its importance has grown exponentially as the web makes it easier and more affordable to reach your target audience, and to make it easier for that audience to reach you when they need help.  And John Jantsch is the guy many small business people turn to get their marketing efforts successfully off the ground.  John shares with us how small businesses can begin using web 2.0 strategies to begin passing "The Google Test", the importance of blogging to small businesses, the best ways to learn about RSS and its potential impact, and many other great tips to help you through today's marketing maze. He also fills us in on The Workbench, Duct Tape Marketing's new social community.  

John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide.  He is the creator of the Duct Tape Marketing small business marketing system. http://www.ducttapemarketing.com/

His Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site. 

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or   download here

Why SaaS Will Take Off in 2008, But Should You Jump Into Web 2.0?

Posted by Brent Leary on Mon, Jan 28, 2008 @ 02:18 AM

Tags: saas, small business, web 2.0, phil wainewright, gene marks

Show :  Why SaaS Will Take Off in 2008, But Should You Jump Into Web 2.0?
Guest : Phil Wainewright - ZDNet SaaS Blog
             Gene Marks - President of Marks Group
Aired : Sunday January 27th, 2008

Phil Wainewright of ZDNet returns to talk about SaaS and why he feels 2008 is the year software as a service will hit the mainstream.  Based on his recent entry, he fills us in on some of the driving factors for this, the role of virtualization, how SaaS is "recession-proof", and the expected impact Microsoft Live CRM will have on the industry.  Phil also talks about the companies shaping the future of SaaS and how it will affect how we'll do business.  Plus fill shares with us his ideas on how companies can make money with Web 2.0 tools and strategies, like Amazon.com's newDevPay service.



Gen MarksSpeaking of Web 2.0, our other featured guest, Gene Marks, fills us in on the article he wrote for BusinessWeek that explains why he feels small businesses should avoid certain technologies....like web 2.0, blogging, CRM and RSS, to name a few.  Gene has a lot of explaining to do, but he's up to the task. He talks about why spam filters haven't worked for him, his negative experiences with SEO consultants, and why he included customer relationship management software on his list of things to avoid.  And he even fills us in on the special name he was called by someone who didn't necessarily agree with his list, and no that person wasn't Brent or Michael.  Gene finishes things off by talking about the right way to execute email marketing campaigns. 


Phil Wainewright is an influential commentator and strategist on emerging software industry trends. He first spotted the significance of on-demand software services in 1998, when he set up ASPnews.com, which rapidly became a standard-bearer for the nascent industry. He sold ASPnews in January 2000 and went on to found Loosely Coupled, a specialist website covering enterprise adoption of web services and business process automation. He recently completed a series of analyst reports for Summit Strategies on current trends in software-as-services.

Gene Marks owns and operates the Marks Group PC, a highly successful ten-person firm that provides technology and consulting services to small and medium sized businesses. The Marks Group PC, launched in 1994, has grown to help more than 500 companies and more than two thousand individuals throughout the country.

Gene's books include the #1 Amazon Small Business Best Seller The Streetwise Small Business Book of Lists (Adams Media), The Small Business Desk Reference (Alpha Books, 2004), Outfoxing The Small Business Owner - Crafty Techniques for Creating a Profitable Relationship (Adams Media, 2005) and The Complete Idiot's Guide To Successful Outsourcing (Alpha Books, 2005).

Gene's column, "The Penny Pincher's Almanac" appears nationally in American City Business Journals (www.bizjournals.com) publications weekly.

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or   download here

ACT! Creator Pat Sullivan on Small Business CRM and Using Web 2.0

Posted by Brent Leary on Sun, Nov 25, 2007 @ 01:16 PM

Tags: jigsaw health, act!, small business, web 2.0, pat sullivan, saleslogix

Show :ACT! Creator Pat Sullivan on Small Business CRM and Using Web 2.0
Guests : Pat Sullivan, creator of ACT! and SalesLogix, ceo of Jigsaw Health
Aired : Sunday November 25th, 2007

Pat SullivanIf Pat Sullivan  hadn't come along and created ACT! over 20 years ago to begin us all down the path of contact management and eventually customer relationship management, I might have ended up being an accountant.  And probably wouldn't have co-founded a company called CRM Essentials.  But he did and he's our guest on this week's show.  Pat shares with us why he created ACT! and how the name came to be, and gives us his thoughts on why he feels CRM vendors may be overwhelming the user community.  He also tells us what it takes to provide small businesses with the kind of CRM tools to allow them to be successful.  Plus Pat fills us in on his new venture Jigsaw Health, compares building businesses before and during the Internet era, and how he's using social media to get the word out on chronic illness.  

Also I talk with Michael about my recent trip to Silicon Valley where I had an opportunity to hang out with executives from some of the most important technology companies providing tools to the small business community, including Webex, Adobe, Intuit and Six Apart.  I also had fun doing a three part podcast series with Webex user community leader Diane Davidson aimed at helping small businesses get found on the web.  You can hear the first podcast in the series by clicking this link.  And we welcome our new technology partner GotVMail, provider of on-demand telephone services for entrepreneurs.  We're excited to have them on board as we now can provide listeners a toll free number for them to call and leave voicemail suggestions on how we can make the show better.  That new number is 877-650-TFBS or 877-650-8327.

Pat Sullivan is widely recognized as a pioneer and visionary in the high-tech industry who created ACT!®—the best-selling contact manager—used by millions of business professionals around the world. Sullivan was named as one of the “80 Most Influential People in Sales and Marketing History” among the ranks of Henry Ford, Walt Disney, Jack Welch, Donald Trump, and Bill Gates. Sullivan was also honored with the prestigious Ernst & Young “Entrepreneur of the Year” award not once, but twice! First for creating and marketing ACT!®. And again for SalesLogix®, the leading mid-market customer relationship manager.Listen NOW! 
or   download here

Dun and Bradstreet's New Twist on Email Marketing for Small Business

Posted by Brent Leary on Sat, Nov 10, 2007 @ 09:26 PM

Tags: email marketing, opensocial, small business, dun and bradstreet, rapid reach

Show :D&B's New Twist on Email Marketing and Laurie McCabe's Take on Google's OpenSocial
Guests : Manny Conti, Dun & Bradstreet's VP of Small Business Prospecting 
               Laurie McCabe, VP of SMB Insights for AMI Partners
Aired : Sunday November 11th, 2007

Manny ContiNo matter how much we complain about the amount of email we receive, we're all hooked on it.  A recent Harris Interactive study found that email is the most used tool for collaborating with others, used even more than the phone and face-to-face conversation.  And due to it's relative cheapness and the ease in which you can reach thousands of people with a push of a button, it has also become a key marketing tool with which to distribute the ever popular e-newsletter.  But most email marketers are looking for new prospects to send their messages to.  Dun & Bradstreet new service, Rapid Reach, takes email marketing a step further by allowing companies to send their html messages to targeted members of its opt-in database of 3 million plus email addresses.  D&B's Manny Conti fills us in on what Rapid Reach is, how it differs from services like Constant Contact, and how you can quickly get your message in front of kind of people you want to do business with.  And also get a free trial to access the Selectory Business Database from Dun & Bradstreet.

And we also welcome back one of our "go-to" analysts Laurie McCabe from AMI Partners to talk about OpenSocial, Google's new set of apis that promises to make social networks work together, to make it easier on us. I throw my two cents in before Laurie gives us her take on what the impact of OpenSocial will be to small businesses, from both a short term and long term perspective.  

Manny Conti is Vice President of Small Business Prospecting for D&B. He is responsible for helping his small business customers grow by driving Sales, Marketing, Operations and Product Strategy. Additionally, Mr. Conti has held other leadership positions at D&B including Corporate Strategy, Business Development and Financial Planning & Analysis.

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or   download here

Knowledge Worker Study and Why SMBs Aren't Big on Web 2.0

Posted by Brent Leary on Mon, Nov 05, 2007 @ 12:13 AM

Tags: knowledge worker, small business, web 2.0, adobe acrobat

Show :Knowledge Worker Study and Why SMBs Aren't Big on Web 2.0
Guests : Marion Melani, Group Product Marketing Mgr, Adobe 
               Stuart Feil, Editorial Director, Bredin Business Information
Aired : Sunday November 4th, 2007

Marion MelaniA recent Harris Interactive research study examined how people are working today, including how they communicate to get things done.  The Knowledge Worker study, commissioned by Adobe, surveyed workers in various industries to understand collaboration and document exchange processes.  Marion Melani of Adobe shares with us some of the more surprising discoveries coming out of the study.  She also clues us in on how Adobe Acrobat can assist knowledge workers to be more productive and efficient as they collaborate and exchange documents with their partners and colleagues in order to complete critical tasks.  Marion also fills us in a few more reasons why you may want to go beyond using the free Acrobat Reader and use Acrobat Professional to enhance document security and portability.

And don't miss the conversation with Stuart Feil of Bredin Business Information (BBI).  BBI just published a study that found SMBs have not fully embraced Web 2.0.  The report moved Brent to write a blog for Anita Campbell's Small Business Trends site which stirred things up a little.  Stuart has the answers you need to check out if you're interested in Web 2.0 but not quite enough to get going with it.

Marion Melani is a group product marketing manager in the Business Productivity Business Unit at Adobe Systems Incorporated. She is responsible for driving the go-to-market and business strategy for the Adobe Acrobat product line, including customer and market research, customer segmentation, messaging, pricing, forecasting, and business measurement.

During her 17 years at Adobe, Melani has held several key product marketing and product management roles in various parts of the business, including enterprise server solutions, Adobe Reader, FrameMaker, eBooks, and PDF marketing. Melani joined Adobe as part of the company’s 1995 acquisition of Frame Technology Corporation.

Previously, Melani worked in international marketing at Oracle Corporation. Melani earned a BA degree in Social Sciences from the University of California at Berkeley. 

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or   download here

Building a Presence on the Web with Small Business Trend's Anita Campbell

Posted by Brent Leary on Fri, Aug 10, 2007 @ 02:54 PM

Tags: trends, small business, anita campbell

Show : Building a Presence on the Web
Guest : Anita Campbell, Publisher of Small Business Trends
Aired : Saturday August 11th, 2007

Technology has made it easier to create and distribute all kinds of content over the web, which has enabled almost anyone to get up on the web quickly.  But the biggest challenge still remains...getting people to read your blog or stop by your website on a regular basis.  In fact the challenge grows tougher every day as more people become creators.  So how do you create a captivating web presence in 2007 and beyond? 

Our guest this week is Anita Campbell of Small Business Trends.  Anita knows all about what it takes to create a compelling web presence, compelling enough to attract 57,000 people to subscribe to her site's RSS feed as well as 5,000 newsletter subscribers.  Anita talks about how she was able to pull off this, what expectations you should have for building an effective web presence, what she would do differently now, and what steps new comers should take to get off to a good start.  You're in for a treat with this one!
.
Anita Campbell has been an entrepreneur at heart her entire life. A lawyer by training, she has a wide range of interests, as reflected in her varied background in banking, information technology, human resources, marketing and eCommerce. Today she is the CEO of her own business, Small Business Trends LLC, a media and information company. In that role she closely follows trends in the small business market and trends in technology.

Before starting her entrepreneurial journey she held various executive positions in the corporate world. Most recently she was a senior executive with Bell & Howell Company, including serving as CEO of a technology subsidiary of Bell & Howell. Her popular website, Small Business Trends, is regularly noted as a rich informational resource. In 2005 the site won the “Best of the Web” award for small business blogs from Forbes, Honorable Mention from MarketingSherpa as Best Small Business Marketing blog, and the #1 Most Practical Blog for Entrepreneurs from About.com.

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