Technology for Business Sake Podcast - Shows

The CRM Gang: Where We Stand Today, Where We'll Be Tomorrow

Posted by Brent Leary on Wed, Oct 01, 2008 @ 03:01 AM

Tags: crm, social media, twitter, social crm

Show : CRM Gang: Where We Stand Today, Where We'll Be Tomorrow business?
Guest : Ginger Conlon, Rob Bois, Marshall Lager and John Yaggie
Aired : Monday September 30th, 2008

Last year we assembled a trio of CRM experts to talk about the latest developments and what businesses of all sizes should be considering as they implement crm strategies and technologies.  We're glad to welcome them back to see what's changed, what's new and what's important for you to know- now and in the near future.  Our guests include 1to1 magazine's Ginger ConlonRob Bois of AMR Research and CRM magazine's Marshall Lager. We cover the growing impact of social media on CRM, how CRM may help you retain customers in the current economic conditions, and hear how companies are using tools like Twitter to connect with customers and prospects.  We also pick the gang's collective brain to find out what we'll be talking about next year when we bring them back in 2009.  If you're thinking about integrating social media into your CRM initiatives, this is a must-listen!

Sites mentioned during the conversation:

If that's not enough, we also speak with John Yaggie, senior director of CRM for consulting firm Avanade.  John shares with us the results of Avanade's recent study they undertook measuring the interest, implementation and impact of social media on CRM initiatives.  John shares some surprising findings, and gives his take on why so many companies believe social media is important to the future of their companies, but almost 60% of respondents have no current plans to use it.


Ginger Conlon, editor-in-chief of 1to1 Media , is responsible for the direction and day-to-day editorial operations of 1to1 Magazine and its e-newsletters. Additionally, she serves as vice president of analyst relations for the CRM Association and as a board member of the New York chapter of the ASBPE.  Ms. Conlon is a 20-year industry veteran, having covered sales, marketing, and customer service strategies and technologies since starting her journalism career. Previously, she served as the editor-in-chief of CRM magazine. 

Rob Bois 
works as a research director in AMR Research’s Market Services team with a specific focus on customer management. He is dedicated to the detailed study of business processes and software related to sales, service, and support functions. Rob is specifically responsible for researching, analyzing, and writing about channel management, sales tools, marketing automation and software-as-a-service .

Marshall Lager is CRM magazine's senior editor. He assigns and edits daily news stories for and for the Insight section of the magazine. Marshall covers the sales and wireless technology news beats in addition to writing features and section articles for CRM magazine and its Web site. He also writes "Pint of View," the magazine's humor-in-CRM column.


John YaggieJohn Yaggie is the Senior Director for CRM at Avanade, with responsibility for sales, business development and delivery of Microsoft Dynamics CRM solutions for Avanade’s enterprise customers.  John has spent the last 15 years working with customers to help them design and build highly integrated CRM systems to meet their unique business challenges.


Listen NOW! 
or   download here

Social CRM, Zoho and

Posted by Brent Leary on Sat, Aug 30, 2008 @ 09:27 PM

Tags: crm 2.0, social crm, six apart, zoho, forrester,

Show : Social CRM, Zoho and

Guest : Six Apart's Chris Alden, AdventNet's Sridhar Vembu and Forrester's Bill Band

Aired :August 28th 2008 

Rich Sloan

We're fortunate to have three dynamite guests this week.  We welcome back Six Apart's ceo Chris Alden.  Six Apart is known for its blogging tools, such as Vox, TypePad and Movable Type.  And recently they created, a site that showcases and categorizes the best blogs the web has to offer.  Chris talks about how they determine which blogs to spotlight, how they come with the interesting assortment of top ten lists, and how you can submit your blog for consideration.


Sridhar VembuWe also have a great conversation with Sridhar Vembu, ceo of AdventNet - the parent company of  Zoho creates online productivity and business apps aimed squarely at the small business crowd.  Vembu discusses the importance of web apps to small business, the kinds of online applications small businesses are turning to, and the importance of CRM to the small business success.  He also shares with us why he feels confident about going up against giants like Google, Microsoft and, and why small businesses are moving from VB/Access applications to online services.


Bill BandLast but certainly not least, we speak with Bill Band, Forrest VP of CRM research.  Bill lends his perspective on the growing area social CRM, aka CRM 2.0.  He shares his definition for this area, discusses how it differs from the previous definitions of CRM, and gives us some ideas on which vendors are leading the social CRM charge.  If you're interested in how social media is impacting the CRM industry then you'll definitely want to hear what Bill has to say!


Chris Alden has a rich history founding companies in the online media space. Before joining Six Apart in September 2006, he was Co-founder and CEO of Rojo Networks, Inc., an Internet company dedicated to helping information consumers effectively manage dynamic content. Before founding Rojo, he was Co-founder and a former CEO of Red Herring Communications, Inc., which was launched in 1993.

Sridhar Vembu is the CEO of AdventNet, the company behind the Zoho suite of online applications. He co-founded AdventNet in 1996, and has been CEO since 2000. AdventNet has transformed itself from a modest beginning as a software company serving network equipment vendors to a be an innovative online applications provider.

Bill Band serves Business Process & Applications professionals. He is a leading expert on customer relationship management topics, having helped organizations define customer-driven strategies to achieve distinction in the marketplace for his entire career. His research focuses on helping organizations establish and validate CRM strategies, prioritize and focus CRM projects, build executive consensus, facilitate CRM vendor selection, and plan for project success. 

Listen NOW! 
or   download here


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