Technology for Business Sake Podcast - Shows

Barack Obama's Social Media Lessons for Small Business

Posted by Brent Leary on Mon, Oct 13, 2008 @ 03:01 PM

Tags: social media, twitter, barack obama, blue state digital, facebook

Show : Barack Obama's Social Media Lessons for Small Business
Guest : Jascha Franklin-Hodge, co-founder and CTO of Blue State Digital
Aired : Tuesday October 7th, 2008

There continues to be a great deal of interest in how Barack Obama's campaign has utilized social media in his race for the White House.  He's the most followed person on sites like Facebook and Twitter, two places on the web business people are using more frequently.  His videos, and those made on his behalf, have been viewed millions of times.  And incredibly large numbers of people have donated hundreds of millions of dollars to his campaign.  Which makes it no surprise that publications, from MIT's Technology Review to the Washington Post, are fascinated at the impact social media has had on his campaign.

 Our guest this week is Jascha Franklin-Hodge, co-founder and chief technology officer of Blue State Digital.  BSD is the technology partner behind and the social networking site.  Jascha shares with us how BSD got started with the campaign, the strategy behind the campaign's web presence and the way it has fostered a wildly active community.  He also discusses what small businesses can take away from the campaign with respect to using technology to engage people.

Politics aside, there are a number of great points Jascha addresses that are easily applicable to any business looking to build a successful web strategy. 

 A BSD founding partner, Jascha Franklin-Hodge brings more than a decade's experience in software development in the corporate, nonprofit, and political spheres to his role as BSD's Chief Technology Officer. He manages the company's technology staff and operations out of BSD's technology center near downtown Boston, including our infrastructure, the maintenance and enhancement of the BSD Online Tools, and our technology client services.

For Gov. Howard Dean's groundbreaking 2004 presidential campaign, Jascha led the technology team responsible for scaling, securing, and maintaining a high-visibility, high-traffic Web site, which received praise from both the political and tech communities for its usability, reliability, and depth of functionality.

Before entering the world of politics, Jascha was the director of software development for America Online's Digital Music Division. He helped architect several cutting-edge applications including Radio@AOL, Spinner, and MusicNet, as well as the digital music player Winamp. He has also worked for the Art Technology Group and Software Tool and Die (The World), and has consulted to the Computer Museum, Andiron Press, the School of The Museum of Fine Arts (Boston), and the Nieman Foundation for Journalism at Harvard University.

Jascha studied computer science at MIT, and lives in Boston.

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The CRM Gang: Where We Stand Today, Where We'll Be Tomorrow

Posted by Brent Leary on Wed, Oct 01, 2008 @ 03:01 AM

Tags: crm, social media, twitter, social crm

Show : CRM Gang: Where We Stand Today, Where We'll Be Tomorrow business?
Guest : Ginger Conlon, Rob Bois, Marshall Lager and John Yaggie
Aired : Monday September 30th, 2008

Last year we assembled a trio of CRM experts to talk about the latest developments and what businesses of all sizes should be considering as they implement crm strategies and technologies.  We're glad to welcome them back to see what's changed, what's new and what's important for you to know- now and in the near future.  Our guests include 1to1 magazine's Ginger ConlonRob Bois of AMR Research and CRM magazine's Marshall Lager. We cover the growing impact of social media on CRM, how CRM may help you retain customers in the current economic conditions, and hear how companies are using tools like Twitter to connect with customers and prospects.  We also pick the gang's collective brain to find out what we'll be talking about next year when we bring them back in 2009.  If you're thinking about integrating social media into your CRM initiatives, this is a must-listen!

Sites mentioned during the conversation:

If that's not enough, we also speak with John Yaggie, senior director of CRM for consulting firm Avanade.  John shares with us the results of Avanade's recent study they undertook measuring the interest, implementation and impact of social media on CRM initiatives.  John shares some surprising findings, and gives his take on why so many companies believe social media is important to the future of their companies, but almost 60% of respondents have no current plans to use it.


Ginger Conlon, editor-in-chief of 1to1 Media , is responsible for the direction and day-to-day editorial operations of 1to1 Magazine and its e-newsletters. Additionally, she serves as vice president of analyst relations for the CRM Association and as a board member of the New York chapter of the ASBPE.  Ms. Conlon is a 20-year industry veteran, having covered sales, marketing, and customer service strategies and technologies since starting her journalism career. Previously, she served as the editor-in-chief of CRM magazine. 

Rob Bois 
works as a research director in AMR Research’s Market Services team with a specific focus on customer management. He is dedicated to the detailed study of business processes and software related to sales, service, and support functions. Rob is specifically responsible for researching, analyzing, and writing about channel management, sales tools, marketing automation and software-as-a-service .

Marshall Lager is CRM magazine's senior editor. He assigns and edits daily news stories for and for the Insight section of the magazine. Marshall covers the sales and wireless technology news beats in addition to writing features and section articles for CRM magazine and its Web site. He also writes "Pint of View," the magazine's humor-in-CRM column.


John YaggieJohn Yaggie is the Senior Director for CRM at Avanade, with responsibility for sales, business development and delivery of Microsoft Dynamics CRM solutions for Avanade’s enterprise customers.  John has spent the last 15 years working with customers to help them design and build highly integrated CRM systems to meet their unique business challenges.


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Chris Brogan, Social Media and Small Business

Posted by Brent Leary on Thu, Aug 07, 2008 @ 11:17 AM

Tags: social media, twitter, chris brogan, small business

Show : Chris Brogan, Social Media and Small Business

Guest : Chris Brogan, VP of Strategy - CrossTech Media

Aired : August 7th 2008 

Trying to keep up with the social media space is daunting.  But we hear all the time how blogs, podcasts, videos and other forms of social media are already changing our lives - business lives included.  Our guest today has been involved with social media from the beginning.  Chris Brogan, aka The Hardest Working Guy in Social Media, shares his perspectives how small business should approach these tools and strategies.  He gives his take on whether Twitter will hit the mainstream, the importance of video, and what your expectations should be when you get started creating content.  He also fills us in on what a Twebinar is and how it fosters great collaboration with participants.  If you're looking for great common sense, business perspectives on social media, this show is definitely for you.

Plus check out the New Roles for Today's Entrepreneur Brent came up with for his latest column for

Chris Brogan is a ten year veteran of using social media and technology to build digital relationships for businesses, organizations, and individuals. Chris speaks, blogs, writes articles, and makes media of all kinds at, a popular social media blog. Chris is also the cofounder of the PodCamp unconference series, exploring the use of new media community tools to extend and build value, and currently serves as VP Strategy & Technology at CrossTech Media, an events and technology services business. Chris frequently speaks at and attends marketing and social media events, sharing his passion for all things social media.

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Letting Your Small Business Go Blogwild with Andy Wibbels

Posted by Brent Leary on Thu, Jul 17, 2008 @ 05:46 PM

Tags: blogging, social media, andy wibbels, small business

Show : Letting Your Small Business Go Blogwild
Guest : Andy Wibbels
Aired : Sunday July 13th 2008 

Michael SchultzAndy Wibbels is one of the most respected bloggers in the world. He's been at it since 2000. His book - Blogwild - is a must read for anyone trying to get the most out of their blogging efforts. Andy shares his wealth of knowledge on how to make the most of your business blogging experiences, how to develop your own personal style, and how you can turn blog posts into business opportunities.

 Plus Brent goes over his experiences buying his first pc in over five years.  Check out his advice for those looking to buy a top notch content-creating machine, on a budget!

 Andy Wibbels is an award-winning blogger, author, trainer and has helped hundreds of companies all over the world use blogging to build their business. Wibbels is also a marketing manager for Six Apart, makers of popular blogging tools TypePad, Movable Type and Vox. He is a contributing author to Success Secrets of the Online Marketing Superstars and the creator of the Easy Bake Weblogs, RSS Essentials and Podcasting Bootcamp seminars. You can find him at

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Naked Conversations with Shel Israel

Posted by Brent Leary on Sun, Jul 13, 2008 @ 03:10 PM

Tags: web collaboration, social media, shel israel, fastcompany, small business, web 2.0

Show : Naked Conversations with Shel Israel
Guest : Author Shel Israel and USA Today Columnist Steve Strauss
Aired : Sunday July 6th 2008 

Michael Schultz

Even if you wanted to ignore it, and many small business are trying pretty hard to, you can't overlook the impact social media is having on many aspects of our  lives - including our professional lives.  And we really haven't even scratched the surface, as more social tools, sites and communities come online every single day.  

We welcome Shel Israel to the show.  Shel is a pioneer in social media having co-authored, along with Robert Scoble, Naked Conversations.  Shel talks about why he and Robert wrote the seminal book, how social media has changed since writing the book in 2005, and the importance of understanding the impact it can have on your small business.  Shell also looks into his crystal ball to give us a glimpse at what we should be on the lookout for in the not too distant future with respect social media and it's evolving role in our culture.

We also welcome back Steve Strauss, USA Today small business columnist and author of The Small Business Bible. With it being summer time, it's important for us small business types to be able to get away from the office for a bit.  Steve gives us a few pointers on how we can feel comfortable on vacation and still have things running smoothly.  So if you're getting ready to take some time off, or you're too afraid to do so, listen to Steve and get a few tips on how to do it the right way.

And Wordtracker's Ken McGaffin returns for another Keyword Rich segment.  This time around Ken clues us in on how newspapers can be great sources for our keyword research efforts, and how you can use papers to uncover more keywords with Wordtracker's free keyword suggestion tool.   He also discusses how reading industry articles from respected publications can even lead to relationships with columnists looking for experts to interview.  

 Shel Israel writes, speaks and video reports for FastCompany on social media's impact on business and culture. He is a co-author, with Robert Scoble, of "Naked Conversations--how blogs are changing the way businesses talk with customers," and serves as a senior adviser to several promising social media start ups. Shel is a senior adviser to both the Society for New Media Research and the Social Media Club. He also serves on the board of directors for YourTrumanShow a video blogging site.

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New Rules of Marketing and PR with David Meerman Scott

Posted by Brent Leary on Tue, Jun 10, 2008 @ 09:13 PM

Tags: marketing, social media, pr, david meerman scott, web 2.0

Show : The New Rules of Marketing and PR
Guest : David Meerman Scott
Aired : Sunday June 8th 2008 

Michael Schultz

As small businesses grow more comfortable with social media tools its important to utilize them in a strategic fashion in order to maximize their impact.  David Meerman Scott, author of The New Rules in PR and Marketing, joins us to discuss how these tools can be used to build your brand, connect with your target audience, and positively affect the bottom line.  David also shares how giving away his "new rules" ebook was worth a million dollars and created new exciting opportunities for him.  He also discusses why it's important for you to speak directly to your target, and using the right tools and delivery channels is key to creating lasting relationships.  And David shares why he uses his middle name in all of his content.

Plus check out Brent's thoughts on what role Twitter played in Barack Obama being the presumptive winner of the Democratic presidential primary. 

David Meerman Scottis a recovering VP marketing for two publicly traded technology companies and was also Asia Marketing Director for Knight-Ridder, at the time one of the world's largest newspaper and electronic information companies. He is now an online thought leadership and viral marketing strategist and the author of the best selling PR and marketing book The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly which is being published in 17 languages. Check out his blog or download his free ebook The New Rules of Viral Marketing: How word-of-mouse spreads your ideas for free.

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Why Citizen Journalism May Be A Role Model For Your Small Business

Posted by Brent Leary on Mon, Feb 25, 2008 @ 01:14 PM

Tags: social media, citizen journalism, socon 08, kennesaw state university

Show : Citizen Journailsm and Your Small Business
Guest : Leonard Witt, Kennesaw State University
Aired : Sunday February 24th, 2008

Michael Schultz

As people continue to learn more about social media and its growing impact on our personal lives, small business people are struggling with how it affects the way they do business today.  Leonard Witt, Fowler Distinguished Chair at Kennesaw State University in metro Atlanta, joins us to talk about how social media is propelling the citizen journalism movement.  He also fills us in on how he and a small team of people put together the very successful SoCon '08 conference held a few weeks ago.  Billed as the Southeast's first "unconference", SoCon brought hundreds of people together for a 2 day social media event, mostly from word-of-mouth marketing efforts.

Plus Michael talks about the upcoming Customer Relationship Management Association (CRMA) national conference, which takes place in Atlanta on April 1st and 2nd.  And Brent talks about two essentials tools solopreneurs should be using to enhance their Networking 1.0 activities.  That's right, you still have to do regular networking, even in the days of online social networks.  

Leonard Wittis the Robert D. Fowler Distinguished Chair in Communication at Kennesaw State University. His academic interests include public and citizen journalism and how to get citizens' voices heard. He is founding president of the Public Journalism Network, an online network of citizens, journalists and academics interested in public and citizen journalism. He is now developing what he calls Representative Journalism, an idea to build small journalism-centered communities. He is past chair of the Civic and Citizen Journalism Interest Group with the Association of Education in Journalism and Mass Communication (AEJMC). His weblog has about 15,000 unique visitors each month, and if you do a Google search for "public journalism," his site tops the list. He has organized major academic conferences for the AEJMC, including one at Kennesaw State University and others in Toronto and San Antonio. He was a co-sponsor of the SoCon07 conference at Kennesaw State in February 2007 and the Journalism that Matters D.C. Session in August 2007.

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John Jantsch on Social Media and Small Business Marketing

Posted by Brent Leary on Fri, Feb 08, 2008 @ 12:08 AM

Tags: social media, duct tape marketing, john jantsch, small business

Show : John Jantsch on Social Media and Small Business Marketing
Guest : John Jantsch, Founder of Duct Tape Marketing
Aired : Sunday February 10th, 2008

Michael SchultzMarketing is the life blood of successful small businesses, even if many of them don't treat it as such.  And its importance has grown exponentially as the web makes it easier and more affordable to reach your target audience, and to make it easier for that audience to reach you when they need help.  And John Jantsch is the guy many small business people turn to get their marketing efforts successfully off the ground.  John shares with us how small businesses can begin using web 2.0 strategies to begin passing "The Google Test", the importance of blogging to small businesses, the best ways to learn about RSS and its potential impact, and many other great tips to help you through today's marketing maze. He also fills us in on The Workbench, Duct Tape Marketing's new social community.  

John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide.  He is the creator of the Duct Tape Marketing small business marketing system.

His Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site. 

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