Technology for Business Sake Podcast - Shows

Talking with the Experts - Tien Tzuo and Pat Sullivan

Posted by Brent Leary on Sun, Jul 27, 2008 @ 03:26 AM

Tags: saas, zuora,, pat sullivan,, tien tzuo

Show : Talking with the Experts

Guest : Tien Tzuo - ceo of Zuora, Pat Sullivan - ceo of

Aired : Sunday July 20th 2008 

Michael Schultz


Today's show has twice the power.  Tien Tzuo SaaS expert and CEO of Zuora shares his thoughts on how you can successfully implement a SaaS business model.  Pooling his year's of experience as's chief strategy officer alongside the experience his co-founder's bring from executive positions at Webex, Tien discusses best practices for setting up subscription-based services on the web. And Tien talks about making the decision to leave, and what Marc Benioff had to say about him moving on to head up Zuora.



We also welcome back ACT! creator and serial entrepreneur Pat Sullivan.  This time around Pat discusses his latest venture,, and how it will help salespeople more effectively communicate with customers and prospects.  The art of storytelling, using rich media to capture the attention of potential buyers, is growing in importance as people turn to the web for information on products and service.  Pat fills us in on how makes it easy for a salesperson to create Flash content without having to know how to code.


 Tien Tzuo founded Zuora after nine years at where he held a variety of executive roles in the company's technology, marketing and strategy organizations. Part of Tzuo's role at included building out the product management & marketing organization, serving as chief marketing officer for two years and most recently as chief strategy officer. In 2004, Tzuo was named "CMO of the Year Finalist" by the CMO Council and BusinessWeek Magazine. Tzuo is also widely recognized as one of the thought leaders in the software-as-a-service (SaaS) industry. Tzuo holds a bachelor's degree in electrical engineering from Cornell University and a master's in business administration from the Stanford Graduate School of Business.

Pat Sullivan, CEO of Flypaper Studio, Inc., is widely recognized as a pioneer and visionary in the high-tech industry. He is the founder and former CEO of ACT!®-the best-selling contact management solution used by millions of business professionals around the world. Sullivan was named as one of the "80 Most Influential People in Sales and Marketing History," among the ranks of Henry Ford, Walt Disney, Jack Welch, Donald Trump and Bill Gates. Sullivan was also honored with the prestigious Ernst & Young "Entrepreneur of the Year" award not once, but twice. 

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