Technology for Business Sake Podcast - Shows

Barack Obama's Social Media Lessons for Small Business

Posted by Brent Leary on Mon, Oct 13, 2008 @ 03:01 PM

Tags: social media, twitter, barack obama, blue state digital, facebook

Show : Barack Obama's Social Media Lessons for Small Business
Guest : Jascha Franklin-Hodge, co-founder and CTO of Blue State Digital
Aired : Tuesday October 7th, 2008

There continues to be a great deal of interest in how Barack Obama's campaign has utilized social media in his race for the White House.  He's the most followed person on sites like Facebook and Twitter, two places on the web business people are using more frequently.  His videos, and those made on his behalf, have been viewed millions of times.  And incredibly large numbers of people have donated hundreds of millions of dollars to his campaign.  Which makes it no surprise that publications, from MIT's Technology Review to the Washington Post, are fascinated at the impact social media has had on his campaign.

 Our guest this week is Jascha Franklin-Hodge, co-founder and chief technology officer of Blue State Digital.  BSD is the technology partner behind and the social networking site.  Jascha shares with us how BSD got started with the campaign, the strategy behind the campaign's web presence and the way it has fostered a wildly active community.  He also discusses what small businesses can take away from the campaign with respect to using technology to engage people.

Politics aside, there are a number of great points Jascha addresses that are easily applicable to any business looking to build a successful web strategy. 

 A BSD founding partner, Jascha Franklin-Hodge brings more than a decade's experience in software development in the corporate, nonprofit, and political spheres to his role as BSD's Chief Technology Officer. He manages the company's technology staff and operations out of BSD's technology center near downtown Boston, including our infrastructure, the maintenance and enhancement of the BSD Online Tools, and our technology client services.

For Gov. Howard Dean's groundbreaking 2004 presidential campaign, Jascha led the technology team responsible for scaling, securing, and maintaining a high-visibility, high-traffic Web site, which received praise from both the political and tech communities for its usability, reliability, and depth of functionality.

Before entering the world of politics, Jascha was the director of software development for America Online's Digital Music Division. He helped architect several cutting-edge applications including Radio@AOL, Spinner, and MusicNet, as well as the digital music player Winamp. He has also worked for the Art Technology Group and Software Tool and Die (The World), and has consulted to the Computer Museum, Andiron Press, the School of The Museum of Fine Arts (Boston), and the Nieman Foundation for Journalism at Harvard University.

Jascha studied computer science at MIT, and lives in Boston.

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The CRM Gang: Where We Stand Today, Where We'll Be Tomorrow

Posted by Brent Leary on Wed, Oct 01, 2008 @ 03:01 AM

Tags: crm, social media, twitter, social crm

Show : CRM Gang: Where We Stand Today, Where We'll Be Tomorrow business?
Guest : Ginger Conlon, Rob Bois, Marshall Lager and John Yaggie
Aired : Monday September 30th, 2008

Last year we assembled a trio of CRM experts to talk about the latest developments and what businesses of all sizes should be considering as they implement crm strategies and technologies.  We're glad to welcome them back to see what's changed, what's new and what's important for you to know- now and in the near future.  Our guests include 1to1 magazine's Ginger ConlonRob Bois of AMR Research and CRM magazine's Marshall Lager. We cover the growing impact of social media on CRM, how CRM may help you retain customers in the current economic conditions, and hear how companies are using tools like Twitter to connect with customers and prospects.  We also pick the gang's collective brain to find out what we'll be talking about next year when we bring them back in 2009.  If you're thinking about integrating social media into your CRM initiatives, this is a must-listen!

Sites mentioned during the conversation:

If that's not enough, we also speak with John Yaggie, senior director of CRM for consulting firm Avanade.  John shares with us the results of Avanade's recent study they undertook measuring the interest, implementation and impact of social media on CRM initiatives.  John shares some surprising findings, and gives his take on why so many companies believe social media is important to the future of their companies, but almost 60% of respondents have no current plans to use it.


Ginger Conlon, editor-in-chief of 1to1 Media , is responsible for the direction and day-to-day editorial operations of 1to1 Magazine and its e-newsletters. Additionally, she serves as vice president of analyst relations for the CRM Association and as a board member of the New York chapter of the ASBPE.  Ms. Conlon is a 20-year industry veteran, having covered sales, marketing, and customer service strategies and technologies since starting her journalism career. Previously, she served as the editor-in-chief of CRM magazine. 

Rob Bois 
works as a research director in AMR Research’s Market Services team with a specific focus on customer management. He is dedicated to the detailed study of business processes and software related to sales, service, and support functions. Rob is specifically responsible for researching, analyzing, and writing about channel management, sales tools, marketing automation and software-as-a-service .

Marshall Lager is CRM magazine's senior editor. He assigns and edits daily news stories for and for the Insight section of the magazine. Marshall covers the sales and wireless technology news beats in addition to writing features and section articles for CRM magazine and its Web site. He also writes "Pint of View," the magazine's humor-in-CRM column.


John YaggieJohn Yaggie is the Senior Director for CRM at Avanade, with responsibility for sales, business development and delivery of Microsoft Dynamics CRM solutions for Avanade’s enterprise customers.  John has spent the last 15 years working with customers to help them design and build highly integrated CRM systems to meet their unique business challenges.


Listen NOW! 
or   download here

Relationship Blogging with Liz Strauss

Posted by Brent Leary on Wed, Aug 13, 2008 @ 03:05 PM

Tags: blogging, twitter, jingle generator, intuit, liz strauss

Show : Relationship Blogging

Guest : Liz Strauss, Social Media Strategist

Aired :August 13th 2008 

Michael Schultz

One of the main principles of social crm is turning content into conversations.  You can't have meaningful business relationships without first participating in meaningful, interesting conversations to get the ball rolling.  Liz Strauss knows how to create meaningful conversations.  So much so that readers to her blog have left over 69,000 comments in less than three years.  Liz shares with us her views on how to create lasting relationships with your blog, the importance of participating in conversations, and her take on Twitter's role in building relationships.  She also goes over her thought process for sizing up folks who follow her on Twitter.  With more than 2,500 followers, she's got a few interesting insights you'll want to check out.  Oh yeah, we'll also fill you in on why it's ok to be called an SOB by Liz.

We also welcome back Intuit's Kira Wampler.  Kira fills us in on their Jingle Generator campaign to help small businesses add a little fun to their entrepreneurial endeavors.  It's one of those audacious online acts we like to point out!

According to EatonWeb, "Liz Strauss is perhaps the most influential relational blogger on the Internet." Her blog -Liz Strauss at Successful Blog - has been called both a destination and an event. Open Comment Nights, a Blog-to-Blog Conversation, a Blogger's Cafe, single questions, and on-the-blog strategy sessions keep readers returning to conversations that often last for days. Her blog has tens of thousands of comments.

Liz has worked over 20 years in print, software, and online publishing, and strategized with publishers in Europe, Australia, the UK, and Ireland. She has worked with entrepreneurs, small businesses, companies in crisis, and corporate giants. Liz led the vision behind last year's SOBCon07 - THE Relationship Bloggers' Conference that gained the attention of BusinessWeek, the Chicago Sun-Times, and the Innovation Initiative of the Kellogg School of Business.

 Listen NOW! 
or   download here


Chris Brogan, Social Media and Small Business

Posted by Brent Leary on Thu, Aug 07, 2008 @ 11:17 AM

Tags: social media, twitter, chris brogan, small business

Show : Chris Brogan, Social Media and Small Business

Guest : Chris Brogan, VP of Strategy - CrossTech Media

Aired : August 7th 2008 

Trying to keep up with the social media space is daunting.  But we hear all the time how blogs, podcasts, videos and other forms of social media are already changing our lives - business lives included.  Our guest today has been involved with social media from the beginning.  Chris Brogan, aka The Hardest Working Guy in Social Media, shares his perspectives how small business should approach these tools and strategies.  He gives his take on whether Twitter will hit the mainstream, the importance of video, and what your expectations should be when you get started creating content.  He also fills us in on what a Twebinar is and how it fosters great collaboration with participants.  If you're looking for great common sense, business perspectives on social media, this show is definitely for you.

Plus check out the New Roles for Today's Entrepreneur Brent came up with for his latest column for

Chris Brogan is a ten year veteran of using social media and technology to build digital relationships for businesses, organizations, and individuals. Chris speaks, blogs, writes articles, and makes media of all kinds at, a popular social media blog. Chris is also the cofounder of the PodCamp unconference series, exploring the use of new media community tools to extend and build value, and currently serves as VP Strategy & Technology at CrossTech Media, an events and technology services business. Chris frequently speaks at and attends marketing and social media events, sharing his passion for all things social media.

  Listen NOW! 

or   download here


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