Technology for Business Sake Podcast - Shows

Naked Conversations with Shel Israel

Posted by Brent Leary on Sun, Jul 13, 2008 @ 03:10 PM

Tags: web collaboration, social media, shel israel, fastcompany, small business, web 2.0

Show : Naked Conversations with Shel Israel
Guest : Author Shel Israel and USA Today Columnist Steve Strauss
Aired : Sunday July 6th 2008 

Michael Schultz

Even if you wanted to ignore it, and many small business are trying pretty hard to, you can't overlook the impact social media is having on many aspects of our  lives - including our professional lives.  And we really haven't even scratched the surface, as more social tools, sites and communities come online every single day.  

We welcome Shel Israel to the show.  Shel is a pioneer in social media having co-authored, along with Robert Scoble, Naked Conversations.  Shel talks about why he and Robert wrote the seminal book, how social media has changed since writing the book in 2005, and the importance of understanding the impact it can have on your small business.  Shell also looks into his crystal ball to give us a glimpse at what we should be on the lookout for in the not too distant future with respect social media and it's evolving role in our culture.

We also welcome back Steve Strauss, USA Today small business columnist and author of The Small Business Bible. With it being summer time, it's important for us small business types to be able to get away from the office for a bit.  Steve gives us a few pointers on how we can feel comfortable on vacation and still have things running smoothly.  So if you're getting ready to take some time off, or you're too afraid to do so, listen to Steve and get a few tips on how to do it the right way.

And Wordtracker's Ken McGaffin returns for another Keyword Rich segment.  This time around Ken clues us in on how newspapers can be great sources for our keyword research efforts, and how you can use papers to uncover more keywords with Wordtracker's free keyword suggestion tool.   He also discusses how reading industry articles from respected publications can even lead to relationships with columnists looking for experts to interview.  

 Shel Israel writes, speaks and video reports for FastCompany on social media's impact on business and culture. He is a co-author, with Robert Scoble, of "Naked Conversations--how blogs are changing the way businesses talk with customers," and serves as a senior adviser to several promising social media start ups. Shel is a senior adviser to both the Society for New Media Research and the Social Media Club. He also serves on the board of directors for YourTrumanShow a video blogging site.

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or   download here

New Rules of Marketing and PR with David Meerman Scott

Posted by Brent Leary on Tue, Jun 10, 2008 @ 09:13 PM

Tags: marketing, social media, pr, david meerman scott, web 2.0

Show : The New Rules of Marketing and PR
Guest : David Meerman Scott
Aired : Sunday June 8th 2008 

Michael Schultz

As small businesses grow more comfortable with social media tools its important to utilize them in a strategic fashion in order to maximize their impact.  David Meerman Scott, author of The New Rules in PR and Marketing, joins us to discuss how these tools can be used to build your brand, connect with your target audience, and positively affect the bottom line.  David also shares how giving away his "new rules" ebook was worth a million dollars and created new exciting opportunities for him.  He also discusses why it's important for you to speak directly to your target, and using the right tools and delivery channels is key to creating lasting relationships.  And David shares why he uses his middle name in all of his content.

Plus check out Brent's thoughts on what role Twitter played in Barack Obama being the presumptive winner of the Democratic presidential primary. 

David Meerman Scottis a recovering VP marketing for two publicly traded technology companies and was also Asia Marketing Director for Knight-Ridder, at the time one of the world's largest newspaper and electronic information companies. He is now an online thought leadership and viral marketing strategist and the author of the best selling PR and marketing book The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly which is being published in 17 languages. Check out his blog or download his free ebook The New Rules of Viral Marketing: How word-of-mouse spreads your ideas for free.

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or   download here

Why SaaS Will Take Off in 2008, But Should You Jump Into Web 2.0?

Posted by Brent Leary on Mon, Jan 28, 2008 @ 02:18 AM

Tags: saas, small business, web 2.0, phil wainewright, gene marks

Show :  Why SaaS Will Take Off in 2008, But Should You Jump Into Web 2.0?
Guest : Phil Wainewright - ZDNet SaaS Blog
             Gene Marks - President of Marks Group
Aired : Sunday January 27th, 2008

Phil Wainewright of ZDNet returns to talk about SaaS and why he feels 2008 is the year software as a service will hit the mainstream.  Based on his recent entry, he fills us in on some of the driving factors for this, the role of virtualization, how SaaS is "recession-proof", and the expected impact Microsoft Live CRM will have on the industry.  Phil also talks about the companies shaping the future of SaaS and how it will affect how we'll do business.  Plus fill shares with us his ideas on how companies can make money with Web 2.0 tools and strategies, like's newDevPay service.

Gen MarksSpeaking of Web 2.0, our other featured guest, Gene Marks, fills us in on the article he wrote for BusinessWeek that explains why he feels small businesses should avoid certain web 2.0, blogging, CRM and RSS, to name a few.  Gene has a lot of explaining to do, but he's up to the task. He talks about why spam filters haven't worked for him, his negative experiences with SEO consultants, and why he included customer relationship management software on his list of things to avoid.  And he even fills us in on the special name he was called by someone who didn't necessarily agree with his list, and no that person wasn't Brent or Michael.  Gene finishes things off by talking about the right way to execute email marketing campaigns. 

Phil Wainewright is an influential commentator and strategist on emerging software industry trends. He first spotted the significance of on-demand software services in 1998, when he set up, which rapidly became a standard-bearer for the nascent industry. He sold ASPnews in January 2000 and went on to found Loosely Coupled, a specialist website covering enterprise adoption of web services and business process automation. He recently completed a series of analyst reports for Summit Strategies on current trends in software-as-services.

Gene Marks owns and operates the Marks Group PC, a highly successful ten-person firm that provides technology and consulting services to small and medium sized businesses. The Marks Group PC, launched in 1994, has grown to help more than 500 companies and more than two thousand individuals throughout the country.

Gene's books include the #1 Amazon Small Business Best Seller The Streetwise Small Business Book of Lists (Adams Media), The Small Business Desk Reference (Alpha Books, 2004), Outfoxing The Small Business Owner - Crafty Techniques for Creating a Profitable Relationship (Adams Media, 2005) and The Complete Idiot's Guide To Successful Outsourcing (Alpha Books, 2005).

Gene's column, "The Penny Pincher's Almanac" appears nationally in American City Business Journals ( publications weekly.

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ACT! Creator Pat Sullivan on Small Business CRM and Using Web 2.0

Posted by Brent Leary on Sun, Nov 25, 2007 @ 01:16 PM

Tags: jigsaw health, act!, small business, web 2.0, pat sullivan, saleslogix

Show :ACT! Creator Pat Sullivan on Small Business CRM and Using Web 2.0
Guests : Pat Sullivan, creator of ACT! and SalesLogix, ceo of Jigsaw Health
Aired : Sunday November 25th, 2007

Pat SullivanIf Pat Sullivan  hadn't come along and created ACT! over 20 years ago to begin us all down the path of contact management and eventually customer relationship management, I might have ended up being an accountant.  And probably wouldn't have co-founded a company called CRM Essentials.  But he did and he's our guest on this week's show.  Pat shares with us why he created ACT! and how the name came to be, and gives us his thoughts on why he feels CRM vendors may be overwhelming the user community.  He also tells us what it takes to provide small businesses with the kind of CRM tools to allow them to be successful.  Plus Pat fills us in on his new venture Jigsaw Health, compares building businesses before and during the Internet era, and how he's using social media to get the word out on chronic illness.  

Also I talk with Michael about my recent trip to Silicon Valley where I had an opportunity to hang out with executives from some of the most important technology companies providing tools to the small business community, including Webex, Adobe, Intuit and Six Apart.  I also had fun doing a three part podcast series with Webex user community leader Diane Davidson aimed at helping small businesses get found on the web.  You can hear the first podcast in the series by clicking this link.  And we welcome our new technology partner GotVMail, provider of on-demand telephone services for entrepreneurs.  We're excited to have them on board as we now can provide listeners a toll free number for them to call and leave voicemail suggestions on how we can make the show better.  That new number is 877-650-TFBS or 877-650-8327.

Pat Sullivan is widely recognized as a pioneer and visionary in the high-tech industry who created ACT!®—the best-selling contact manager—used by millions of business professionals around the world. Sullivan was named as one of the “80 Most Influential People in Sales and Marketing History” among the ranks of Henry Ford, Walt Disney, Jack Welch, Donald Trump, and Bill Gates. Sullivan was also honored with the prestigious Ernst & Young “Entrepreneur of the Year” award not once, but twice! First for creating and marketing ACT!®. And again for SalesLogix®, the leading mid-market customer relationship manager.Listen NOW! 
or   download here

Office 2.0, Online Video Ads and Their Impact On Your Small Business

Posted by Brent Leary on Mon, Nov 19, 2007 @ 11:32 PM

Tags:, online video ads, web 2.0, office 2.0

Show :Office 2.0, Online Video Ads and Their Impact On Your Small Business
Guests : Ismael Ghalimi, Organizer of the Office 2.0 conference 
               Ken Lipscomb, CEO and Founder of
Aired : Sunday November 18th, 2007

Ismael GhalimiWe've talked about Web 2.0, Enterprise 2.0, CRM 2.0, Print 2.0 and just about any other "2.0"  out there.  But Office 2.0 is definitely something that small businesses need to be aware of as it will play an ever increasing role in how you'll do business now and into the foreseeable future.  Our first guest is the organizer of the annual Office 2.0 conference, Ismael Ghalimi.  Ismael fills us in on what Office 2.0 is and how it relates to Web 2.0, how companies are using SaaS to replace traditional software, who are some of the players in the Office 2.0 SaaS market, and why all attendees to the last Office 2.0 conference each received an iPhone.  And guess what next year's conference attendees will get for showing up next year?  Listen to find out.

Ken LipscombWe also talk with Ken Lipscomb, ceo and founder of,  a video advertising marketplace using commercial templates to make the medium more accessible for small and medium-sized businesses.  Ken talks about the growing acceptance of viewing video content online,  the acceptance of video ads by web surfers, and the opportunity small businesses have to incorporate video ads into their marketing strategy to attract more eyeballs to their sites.  Ken also discusses the process of using a service like FourSpots to put together an online video ad and how it gets distributed to sites like Google, as well as cable tv and even mobile phone screens.  We also go over a few eye raising stats about the impact of video ads on getting people to your site, and the actions they take once they're there.  Plus Ken tells us where the name FourSpots came from and how it plays into scheme of things.

Ismael Ghalimi has been referred to by many as a technology visionary, and strategic industry leader. Having founded Intalio in 1999, Ismael’S team created the first standards-based Business Process Management System (BPMS), defining the scope and functionality for this new breed of enterprise software. Ismael has spearheaded major partnerships and industry alliances, most notably the founding of the Business Process Management Initiative (, the original standards body for BPM technologies. Ismael is the author of IT|Redux, a weblog covering the transformation of the IT industry, coined the term Office 2.0, and is the organizer of the Office 2.0 Conference.

Ken Lipscomb has over 20 years of experience in implementing database, interactive multimedia, and publishing and communications technologies. Most recently, Ken founded and served as Chairman and CEO of ZapMedia. ZapMedia created the industry’s first converged device and IP based broadcasting network for distributing music, videos and web browsing to the living room.At ZapMedia he raised over $270 million in funding and during the Internet hey day, achieved a market valuation of greater than $billion. Prior to founding ZapMedia, Ken was the founder, President and CEO of InfoGraphix Technologies, Inc. a computer software development company specializing in digital print controllers and Postscript™ printing software, where he engineered printer interface circuit boards and software for color copiers and large format color imaging devices.

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or   download here

Knowledge Worker Study and Why SMBs Aren't Big on Web 2.0

Posted by Brent Leary on Mon, Nov 05, 2007 @ 12:13 AM

Tags: knowledge worker, small business, web 2.0, adobe acrobat

Show :Knowledge Worker Study and Why SMBs Aren't Big on Web 2.0
Guests : Marion Melani, Group Product Marketing Mgr, Adobe 
               Stuart Feil, Editorial Director, Bredin Business Information
Aired : Sunday November 4th, 2007

Marion MelaniA recent Harris Interactive research study examined how people are working today, including how they communicate to get things done.  The Knowledge Worker study, commissioned by Adobe, surveyed workers in various industries to understand collaboration and document exchange processes.  Marion Melani of Adobe shares with us some of the more surprising discoveries coming out of the study.  She also clues us in on how Adobe Acrobat can assist knowledge workers to be more productive and efficient as they collaborate and exchange documents with their partners and colleagues in order to complete critical tasks.  Marion also fills us in a few more reasons why you may want to go beyond using the free Acrobat Reader and use Acrobat Professional to enhance document security and portability.

And don't miss the conversation with Stuart Feil of Bredin Business Information (BBI).  BBI just published a study that found SMBs have not fully embraced Web 2.0.  The report moved Brent to write a blog for Anita Campbell's Small Business Trends site which stirred things up a little.  Stuart has the answers you need to check out if you're interested in Web 2.0 but not quite enough to get going with it.

Marion Melani is a group product marketing manager in the Business Productivity Business Unit at Adobe Systems Incorporated. She is responsible for driving the go-to-market and business strategy for the Adobe Acrobat product line, including customer and market research, customer segmentation, messaging, pricing, forecasting, and business measurement.

During her 17 years at Adobe, Melani has held several key product marketing and product management roles in various parts of the business, including enterprise server solutions, Adobe Reader, FrameMaker, eBooks, and PDF marketing. Melani joined Adobe as part of the company’s 1995 acquisition of Frame Technology Corporation.

Previously, Melani worked in international marketing at Oracle Corporation. Melani earned a BA degree in Social Sciences from the University of California at Berkeley. 

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or   download here

What is Print 2.0 and What Does It Mean To Small Business?

Posted by Brent Leary on Sun, Sep 02, 2007 @ 05:56 PM

Tags: HP, print 2.0, web 2.0

Show :Print 2.0 - What is it and What Does It Mean For Small Business?
Guest : Anneliese Olson, HP's Director of US Laserjet Print Business
Aired : Saturday September 1st, 2007

You've heard of Web 2.0, Enterprise 2.0, Community 2.0 and even Office 2.0, but not too many people know what Print 2.0 is.  Print 2.0 is a term Hewlett Packard is using to describe their strategy for making it easier for dynamic website to create printer-friendly content easier and less expensively.  HP's director of US Laserjet Printing Anneliese Olson fills us in on Print 2.0, and how partnering with Yahoo!, Flickr, Six Apart and other popular Web 2.0 companies will make it easier to print from the web.  Olson also talks about the impact that Print 2.0 will have on SMBs in-house marketing capabilities and their marketing budgets.  She also discusses how print communities like HP's SMB Expression Center will help you learn more about Print 2.0.  

Plus check out Brent's rant on the thin line between social networking and notworking, Michael's CRM thought and Brent's music lesson for Michael.  This week Michael learns about The Junkyard Band, Sardines (and Pork 'n Beans) and Joeski Love. 

Anneliese Olson is currently the Director of the U.S. HP LaserJet Business. She manages US printer product lines worth more than $1B through an extensive network of commercial and retail partners, as well as direct selling motions. Olson is responsible for the entire product lifecycle including forecasting, pricing, new product introductions, demand shaping and product transitions. The product set sells to customers ranging from Enterprise and SMB to Home Office & Consumer customers. She has managed different US businesses in her 13 year career at HP, including LaserJets, inkjets/AIOs, Designjets/Graphic Arts printers, supplies and digital projectors. One of her career highlights was managing the first set of customer research projects in India and China for the LaserJet business. 

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or   download here

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