Technology for Business Sake Podcast - Shows

Aaron Wall, Wordtracker and 50 Kick-ass Keyword Strategies

Posted by Brent Leary on Thu, Sep 25, 2008 @ 11:43 AM

Tags: wordtracker, seo, keywords, aaron wall, ken mcgaffin

Show : Aaron Wall, Wordtracker and 50 Kick-ass Keyword Strategies

Guest : Aaron Wall, author of SEO and Ken McGaffin, CMO of Wordtracker

Aired :September 25th 2008 

Aaron Wall

Content is the driving force behind "winning friends and influencing people" on the web.  Blogging, podcasting, video and many other forms kinds of good content can move people to engage you in conversations, and maybe a little business as well.  But they have to know you exist.  And when they look for information they turn to Google to help them find what they're looking for.  That's why keywords are still vitally important.  So it's just as important today to have a strategy for identifying and using the right combination of words to drive those searchers to your content.

 

Ken McGaffinThe folks at Wordtracker recently teamed up with SEO expert Aaron Wall to put out the new ebook, 50 Kick-ass Keyword Strategies.  Aaron and Wordtracker's CMO Ken McGaffin talk about their favorite keyword strategies, the importance of building your keyword strategy before creating your content, and why you need to view your content through the eyes of the search engines.  They also talk about the importance of using your sense of humor, checking public statistics to research your industry and understanding the business bias of the search engines.  

If your new to keyword strategy, or looking for a few expert tips to add to your arsenal, you'll definitely50 Kick-ass Keyword Strategies want to hear what Aaron and Ken have to say, as well as checking out the easy-to-read strategies they've included in the ebook.  You'll also want to check out Ken's Keyword Rich tip at the end of the show on how frequently asked question (FAQ) pages on our websites may not be helping us as much as we think they are in terms of driving traffic.

Aaron Wall is a search engine marketer, blogger, and author of the popular SEO Book. Having blogged for years, worked on over a hundred websites, and read many thousands of pages about search and SEO, Aaron usually knows the answer to most SEO questions, or who to ask when he does not. To really understand what makes Aaron tick you should check out his incredibly interesting story on the about page of his blog. 

Ken McGaffin is an experienced internet marketing consultant. He has worked for major pharmaceutical companies, advertising agencies, government bodies and non-profit organizations. Ken is currently the Chief Marketing Officer of Wordtracker, a leading provider of Internet keyword research. 

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Social CRM, SaaS and Uncovering Words That Get You Noticed on the Web

Posted by Brent Leary on Sun, Dec 09, 2007 @ 12:30 AM

Tags: crm, saas, gotvmail.com, wordtracker, paul greenberg

Show :Social CRM, SaaS and Uncovering Words That Get You Noticed on the Web
Guests : Paul Greenberg, author of CRM at the Speed of Light
               Ken McGaffin, CMO of Wordtracker
               Siamak Taghaddos, CEO of GotVMail.com
Aired : Sunday December 9th, 2007

Tim BerryThe December issue of CRM magazine's cover story is on what's coming up in 2008 with respect to CRM, social networking and SaaS.  The magazine's senior editor, Marshall Lager, wrote the feature and talks to a number of industry leaders who share the opinions on what 2008 has in store.  And the go-to guy for this piece is our buddy Paul Greenberg, author of CRM at the Speed of Light.  Paul gives us his take on what to look out for, the growing importance of social networking on crm, how software-as-a-service is growing stronger, and what vendors to look out for in the coming year.  He also talks about the huge mistake Facebook made with Beacon, and talks about the new social networking site for crm professionals, MyCRMCareer.com.  Plus we hear about a new podcast series Paul's putting together, and what role Brent plays in it. 

Ken McGaffinWe also introduce a new monthly segment called Keyword Rich: Uncovering the words that get you noticed on the Web.  In this segment we're glad to have Ken McGaffin, chief marketing officer of Wordtracker, join us to talk about how you can find the best words and phrases to bring people to your website right when they're looking for help.  We get started with the basics with Ken explaining the importance of finding the right words to your success on the web, and how Oprah Winfrey can help you reach people searching for chocolate.

We also spend a few minutes with GotVMail ceo Siamak Taghaddos discussing how entrepreneurs can have a professional phone system with all the bells and whistles, without having to install and maintain a traditional PBX system. 

Paul Greenberg is an internationally renowned expert on CRM and one of CRM's most influential authors. His best-selling book, CRM at the Speed of Light: Essential Customer Strategies for the 21st Century, is now in eight languages and is used as a textbook in over 60 countries and universities across multiple continents. It is called "the number 1 CRM book" by SearchCRM.com. The Asian edition of CIO Magazine named it one of the 12 most important books an Asian CEO will ever read. It is called "the bible of the industry."

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or   download here

Double Feature: Wordtracker on Keyword Research and HP on Small Business

Posted by Brent Leary on Sun, Oct 28, 2007 @ 06:26 PM

Tags: wordtracker, keyword research, HP, hewlett packard

Show :Double Feature: Wordtracker on Keyword Research and HP on Small Business
Guest : John Dayan, Hewlett Packard VP of Marketing, Personal Systems Group
             Ken McGaffin, Chief Marketing Officer, Wordtracker
Aired : Sunday October 28th, 2007

John DayanHewlett Packard has been rolling out program after program aimed at assisting small businesses more effectively utilize technology to grow their organizations.  We talk with HP's John Dayan to get their take on the challenges small businesses are facing with respect to technology, and learn how HP Small Business Connection, along with utilizing Web 2.0 tools, is helping HP to more effectively communicate with small businesses.  John also fills us in on how HP is working with SCORE on educating small businesses on the importance of disaster recovery and data backup, a very timely issue on the heels of the devastating fires taking place in southern California. 

We also have a very informative conversation with Wordtracker's chief marketing officer Ken McGaffin on the importance of performing keyword research in order to drive traffic to your website.  Wordtracker, with its database of over 330 million search terms, helps website owners and search engine marketers identify keywords and phrases that are relevant to their or their client's business and most likely to be used as queries by search engine visitors. Ken serves up some great advice on how to get find the right words and phrases to drive the right kind of traffic. 

John Dayan is vice president of Marketing and Business Development for the Personal Systems Group in the Americas region at HP. He is responsible for driving the marketing strategy, programs, advertising, external and internal communications across the region, as well as managing key alliances with Microsoft, Intel, AMD and wireless service providers. Additionally, his team is responsible for group strategy and business planning.

Dayan has held various executive management positions within HP’s engineering and product development groups. Most recently, he was managing director of the Handheld PC and Wireless business for HP in the Americas region.

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or   download here

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