Show : Aaron Wall, Wordtracker and 50 Kick-ass Keyword Strategies
Guest : Aaron Wall, author of SEO and Ken McGaffin, CMO of Wordtracker
Aired :September 25th 2008
Content is the driving force behind "winning friends and influencing people" on the web. Blogging, podcasting, video and many other forms kinds of good content can move people to engage you in conversations, and maybe a little business as well. But they have to know you exist. And when they look for information they turn to Google to help them find what they're looking for. That's why keywords are still vitally important. So it's just as important today to have a strategy for identifying and using the right combination of words to drive those searchers to your content.
The folks at Wordtracker recently teamed up with SEO expert Aaron Wall to put out the new ebook, 50 Kick-ass Keyword Strategies. Aaron and Wordtracker's CMO Ken McGaffin talk about their favorite keyword strategies, the importance of building your keyword strategy before creating your content, and why you need to view your content through the eyes of the search engines. They also talk about the importance of using your sense of humor, checking public statistics to research your industry and understanding the business bias of the search engines.
If your new to keyword strategy, or looking for a few expert tips to add to your arsenal, you'll definitely want to hear what Aaron and Ken have to say, as well as checking out the easy-to-read strategies they've included in the ebook. You'll also want to check out Ken's Keyword Rich tip at the end of the show on how frequently asked question (FAQ) pages on our websites may not be helping us as much as we think they are in terms of driving traffic.
Aaron Wall is a search engine marketer, blogger, and author of the popular SEO Book. Having blogged for years, worked on over a hundred websites, and read many thousands of pages about search and SEO, Aaron usually knows the answer to most SEO questions, or who to ask when he does not. To really understand what makes Aaron tick you should check out his incredibly interesting story on the about page of his blog.
Ken McGaffin is an experienced internet marketing consultant. He has worked for major pharmaceutical companies, advertising agencies, government bodies and non-profit organizations. Ken is currently the Chief Marketing Officer of Wordtracker, a leading provider of Internet keyword research.
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